Nowadays, investing in young people should not just be a slogan, but the best strategy companies should adopt to grow, innovate and gain competitive advantages over their competitors. Regarding Consea Head Hunting‘s experience in managing recruitment processes with the younger generation, a certain rigidity shown by candidates is emerging, expressed especially in terms of demands related to hybrid working opportunities, career plans and business ethics. As a result, there is often a significant lack of motivation and engagement when faced with an offer that fails to detail or satisfy these aspects.
WHAT CAN ORGANIZATIONS DO?
To make themselves more attractive to the younger generation, companies should first of all understand what is actually being sought, and in this regard, there is an increasing emergence of the importance for young people being able to identify with company values in terms of sustainability (environmental, valuing diversity, inclusive approach and equity), ethics, training (with an important focus on soft skills, skills that can become an asset to the individual and not just a direct benefit to the company as is the case with technical skills), policies for investing in resourcesand sharing the expected goals and their consequent development plans envisaged not only in terms of vertical growth, but also about involvement in initiatives, task forces and projects aimed at the well-being of the internal community. Equally important seems to be the attention paid to the work-life balance, flexibility and wellbeing policies within the organization.
In terms of attraction and retention, an important role is played by the organization’s external communication as the new generations put great importance to the company’s website and its presence on social networks as well as, in general, its web reputation.
COMPANY AS COMMUNITY
This focus is symptomatic of the fact that nowadays the company is no longer considered a mere workplace, on the contrary, it increasingly constitutes a real community for new generations, who can appreciate opportunities of involvement that can allow them to come closer and share experiences with other employees belonging not only to different areas or functions, but also to different generations; of this a significant example could be reverse mentoring.
BETRAYAL OR OPENNESS TO CHANGE?
In conclusion, we can highlight one more peculiarity: increasingly, new generations are experiencing change as a development opportunity to enrich their skills and, therefore, the decision to leave one company for another should not be experienced as a betrayal; on the contrary, it would be much more functional for the organization to maintain relations with the resource who has changed reality by opting for a new context. This attitude could generate future opportunities for a new encounter and possible opportunities to reintegrate the resource, enriched by the new experiences gained in the meantime.
Portrait of the leader in 2023: six dimensions of effective leadership.
The complexity of today's global challenges requires a renewed focus on what makes an effective leader. For the past 53 years, the World Economic Forum has brought together many public and private sector leaders to collaborate on strategies and solutions.
Leaders today face multiple and interconnected challenges, from economic uncertainty to geopolitical fragmentation to the climate crisis. The complexity of these problems requires the training of certain distinctive traits that help make an effective leader.
Having had the opportunity to meet and observe a fair number of leaders in recent years, we have developed our own simple and practical definition of the key dimensions of effective leadership, identifying 6 distinctive qualities.
Soul: clarity of purpose
Leaders need a clear direction, whatever they choose to do. The driving force behind this purpose may come from deep convictions or values they aspire to live by, or it may come from an ambitious vision they seek to achieve.
Purpose encapsulates the dreams of a leader's life, and its fulfillment helps them define their legacy and leave a positive impact on the world.
Brain: professionalism
Leadership requires the competence and ability to operate successfully to achieve goals. Contextual intelligence is also essential, especially today when we live in a rapidly changing environment.
Leaders must develop the ability to think about systems to see the big picture and connect the dots.
Heart: passion and compassion
The emotional strength behind actions is important. Success can often be difficult to achieve because obstacles can exclude some opportunities. But with passion for their work and their potential impact, as well as compassion for others, leaders can engage individuals, communities, and institutions in a compelling commitment to a common goal.
Muscles: perseverance in translating ideas into action
Effective leaders provide teams and organizations with the energy they need to deliver results and achieve impact.
Purpose, professionalism, and passion can only go so far, if leaders do not also have the strength and perseverance to implement their ideas and bring them to fruition.
Nerves: positive mindset
All leaders encounter adversity, disruptions and many other sources of stress.
Resilience and a positive mindset are key to mastering these situations and emerging even stronger. "Mens sana in corpore sano," a Latin phrase meaning "a healthy mind in a healthy body," is probably the best recipe for resilience, as it emphasizes the power of maintaining a healthy balance in life-mentally, physically and emotionally.
Emotional Intelligence
In conclusion, there are two elements of fundamental focus in being a good leader, an effective leader capable of realizing his or her best vision for self, teams, and the organization:
- the ability to manage one's emotions even and especially when they are consequent to high stress, staying focused on the goal, without allowing unconstructive or negative emotions to distract us;
- the ability to tune in emotionally with one's team members as well, taking charge of the dynamics present and depowering the destructive aspects.
This can all be encapsulated in one expression: emotional intelligence.
All six dimensions of leadership are necessary to successfully deal with the complexity of today's challenges, and through Consea Human Capital Consulting's Executive Coaching we can support executives in their growth process, coaching them to develop role-specific skills as well as their personal leadership.
Today more than ever we need to lead with soul, brain, heart, muscle and nerves!
Authors:
Gabriella Carello – General Manager Consea Human Capital Consulting
Human Resources in China: challenges brought by Covid-19 pandemic
Two and a half years after it started, the Covid-19 pandemic is still greatly impacting businesses in China at all levels. Especially the ‘zero-cases policy’ is creating increasing difficulties to individuals and businesses in the mid-long term.
From HR perspective, for companies, especially foreign companies, one of the major concerns today is how to attract and retain international talents, considering the exodus of foreign nationals and the scarcity of new talents coming to China. In some specific industries, international competences are hardly replaceable by local workforce and the increased scarcity of foreign talents is creating many challenges.
International businesses that provide internal rotations of international profiles now, find themselves having to look outside their own reality to overcome the difficulty of moving talents in China. The immediate effect is that businesses are willing to offer highly competitive salary to attract and retain international resources and others are turning to local employees to bridge the gap.
The peculiarity of China job market challenges European companies in attracting and retaining local employees, as many are the job opportunities rising all at once. In addition, it is not easy to find qualified resources, particularly in terms of “soft skills”, “critical thinking” and “practical knowledge”; an issue present for several years but exacerbated in the last period due to the scarcity of international resources, which led businesses to look at the pool of local candidates.
In the long run, this localization strategy of the team might significantly impact the management and communication between HQs and the China business. Both foreign and Chinese are unable to travel to HQ for information exchanges, networking, training, and sharing of expertise. The risks facing are the lack of diversity in the team, and the isolation of China operations.
All these elements have led to an increase in the demand for international resources which is unbalanced with respect to the current market offer. Currently, businesses in China are monitoring the situation for their next moves, and we, Consea Group, with our team in Shanghai will keep a close eye on it for you.
Authors:
Gaia Ceccatelli - Country Manager China
Chiara Altomonte - General Manager and Head of the Fashion & Retail division
The first time my CEO and I landed in Chicago was a windy cloudy day of May.
We were 90% sure this was the place we wanted to implement our American HQs. We were a little bit familiar with the US geography, opportunities, and potential challenges, but we needed to get a “vibe” of the city, the Midwest culture and how it would welcome the project we had in mind for Consea’s expansion into North America.
Suddenly the cloudy day became sunny and mildly warm; Chicago was welcoming us with open arms.
It was 2017.
I would then travel back to Chicago many other times by myself to start looking for our offices, meeting with our lawyers, our CPA, and eventually starting our operations. I traveled to other cities and their regions (such as Atlanta, New York, Cincinnati, Detroit, among others) to meet our clients and familiarize myself with their industrial areas as well as the US “way to do” business.
In September 2017, Consea America was officially settled, and we already had our first clients.
5 years later… where are we?
Consea America is now one of the major point of references in the Executive Search sector for companies that are already in North America and also for those that are starting up their operations on US soil. Consea America exists for those who need a local partner, not only for their recruiting needs but also a consulting and effective support in understanding the US market and its cultural aspects and differences with the EU mindset.
We have a strong and solid organization composed by passionate, motivated and committed individuals that everyday are working hard and capitalize their market knowledge for our clients, candidates, and partners in general.
Consea America has recently hit its 5 Year Milestone with excellent results, being the second relevant market for Consea Group in terms of revenue.
In these 5 years, we went through challenging and exciting moments.
The pandemic was a teaching moment for the most of us; we sat down with our network (clients, candidates, professionals of the HR and Business Consulting industry) and discussed the New Normal during our Round Table with the CEOs events.
We also took the time to reinforce our team*, invest in our internal resources and prepare ourselves for the moment when the market would be ready to go back to the New Normal. And so it happened, in 2021, together with another phenomenon that experts called the Great Resignation.
Year 2023, a new 5-year cycle is starting.
Consea America is stronger and ready to continue supporting our partners and markets in North America.
*A special Thank You to my team: without you guys all this would have not been possible!
Authors
Antonella Cerabona - CEO Consea America Inc.
The 25th Pambianco Fashion Summit titled “The Fashion Industry and the Management of Uncertainty,” was held on Wednesday, November 11th, 2020. The event highlighted the impact the pandemic has had on global markets and the actions taken by companies to address this crisis.
Resulting from this year’s turbulent events, the luxury fashion sector was severely damaged by the global closure of shops, as well as by the lack of tourists – something still having an impact in European markets. The key component for facing adversity, common to all the interlocutors present at the summit, ultimately relies on “resilience.” Thanks to the willpower and team spirit, the featured companies present at the event expressed gratitude and satisfaction for the results obtained.
A recovery was highlighted in the third quarter, especially in the Asian market driven by China, where domestic consumers returned to travel, giving advantage to the areas where tax-free poles have been created (Hainan) and ultimately enabling those to benefit from the new concessions introduced by the government.
From the analysis conducted by PwC on Millennials and Generation Z, it has been discovered that in the new normal, consumers will have greater attention to the price of products and will seek a safe and accessible customer experience. Engagement will be shifted towards digital and companies will have to place more and more attention to issues relating to sustainability.
If the number of consumers who moved their shopping channel online during Covid-19 has increased in all markets, and that number will no longer return to pre-pandemic levels, it is also true that the physical brick & mortar store will continue to represent an important space for the consumer; consumers want to “touch and feel” and will continue to seek that. Omnichannel is now essential, and it has to allow a true integration between physical and digital, giving rise to a “phy-gital” shopping experience.
Another interesting find, provided by Silvio Campara, CEO of Golden Goose, underlined how the crisis has definitively changed the way of approaching the consumer, who can no longer be defined by the 4 P model (Place / Product / Price / Promotion) but from a new model based on 4 Cs (Consumer / Community / Conversations / Consideration) that all revolve around People.
A key role in the world of fashion is certainly played by Italy, where 41% of European fashion production takes place. Furthermore, 60% of the high-end product is produced in Italy (data: National Chamber of Fashion). Italian textiles and clothing allocate about 66% of their production to exports (data: Confindustria Moda). Fashion is, therefore, the second most important industry at a national level and it is extremely important to protect the entire chain that goes from large brands to SMEs. In addition to the issues of sustainability and digitalization – in order to overcome the crisis, it will be crucial also to focus on competencies and on the training of people (both for technical roles and within the retail locations): this strategy will protect the fashion chain and create added value.
Even if the numbers are still not trending positive, signs of cautious optimism came from the summit; once the health crisis is resolved, consumers will return to travel and choose European markets for their purchases because they are more advantageous to them. Ultimately, a new approach to the global consumer and an organic integration between online and offline will allow for greater engagement and the possibility of a complete customer experience.
Interested in the summit? Find out more here!
Nowadays, investing in young people should not just be a slogan, but the best strategy companies should adopt to grow, innovate and gain competitive advantages over their competitors. Regarding Consea Head Hunting's experience in managing recruitment processes with the younger generation, a certain rigidity shown by candidates is emerging, expressed especially in terms of demands related to hybrid working opportunities, career plans and business ethics. As a result, there is often a significant lack of motivation and engagement when faced with an offer that fails to detail or satisfy these aspects.
WHAT CAN ORGANIZATIONS DO?
To make themselves more attractive to the younger generation, companies should first of all understand what is actually being sought, and in this regard, there is an increasing emergence of the importance for young people being able to identify with company values in terms of sustainability (environmental, valuing diversity, inclusive approach and equity), ethics, training (with an important focus on soft skills, skills that can become an asset to the individual and not just a direct benefit to the company as is the case with technical skills), policies for investing in resources and sharing the expected goals and their consequent development plans envisaged not only in terms of vertical growth, but also about involvement in initiatives, task forces and projects aimed at the well-being of the internal community. Equally important seems to be the attention paid to the work-life balance, flexibility and wellbeing policies within the organization.
In terms of attraction and retention, an important role is played by the organization's external communication as the new generations put great importance to the company's website and its presence on social networks as well as, in general, its web reputation.
COMPANY AS COMMUNITY
This focus is symptomatic of the fact that nowadays the company is no longer considered a mere workplace, on the contrary, it increasingly constitutes a real community for new generations, who can appreciate opportunities of involvement that can allow them to come closer and share experiences with other employees belonging not only to different areas or functions, but also to different generations; of this a significant example could be reverse mentoring.
BETRAYAL OR OPENNESS TO CHANGE?
In conclusion, we can highlight one more peculiarity: increasingly, new generations are experiencing change as a development opportunity to enrich their skills and, therefore, the decision to leave one company for another should not be experienced as a betrayal; on the contrary, it would be much more functional for the organization to maintain relations with the resource who has changed reality by opting for a new context. This attitude could generate future opportunities for a new encounter and possible opportunities to reintegrate the resource, enriched by the new experiences gained in the meantime.
Authors:
Sara Ruffinatti – Senior Consultant & Executive Coach
Marzia Pio – Junior Consultant at Consea Executive Search
The current digital context that our global society is facing has a significant impact on the development of new business and management models for organizations. The changes are taking place so quickly that the survival of many companies and businesses is at stake if they do not join the digital age. The change is taking place both in social and personal relationships as well as in our consumers, in our public of interest and in the collaborators of the organizations.
Digital transformation is the combination of business strategy and operations with technological innovation, as well as the design of new services (or the redesign of existing ones) to rapidly increase productivity and growth in the value chain: business models , products, customer experience and operations. . .
Similarly, the attraction and retention of talent is a great challenge in this process for organizations. People are increasingly digital, therefore, digital skills are becoming the core of the needs of all organizations and sectors.
It is essential to understand and know how to analyze the situation in which we currently live. The skill lies in being close to our target audience to give them exactly what they need. Personalization, simplicity and immediacy are some of the keys to face this new stage.
Products and services have undergone a true revolution, and value-added services that take advantage of new technologies to generate a direct impact on the customer experience will continue to appear. The optimization of channels and processes as well as the change of the internal culture of companies is a priority in this dizzying digital age.
There are many opportunities and threats that this new scenario poses for companies, for this reason, most organizations are turning to new skills and leadership to successfully drive this transition.
It is due to this accelerated transition that at Consea Group we carefully study and analyze our opportunities for the implementation of new technologies, which have allowed us to facilitate and streamline the development of our processes, migrating a large percentage of face-to-face work to remote, innovating and positively adapting to this new organizational culture, which as a result has streamlined and strengthened contact and experience with colleagues, clients and candidates (local and global).
Authors:
Enríque Pedroza - Business Development Manager, Consultor Senior & Headhunter
Our office is getting bigger: new opening in Singapore
Consea Group, one of the leading executive search and HR consulting firms in the world, is proud to announce the opening of its new office in Singapore in June 2023. With the opening of the new office, Consea Group aims to expand its reach in the Asia-Pacific region and better serve its clients. The new office in Singapore will be the seventh branch at international level, joining its offices in Shanghai, Krakow, Sao Paolo, Mexico City, Chicago, and New York. Consea Group is dedicated at providing its clients with the highest quality executive search services, and the new office in Singapore will be no exception.
With almost 20 years of experience in Asia thanks to the Shanghai office, Consea decided to follow the trend of senior managers, executives, entrepreneurs, and investors to conduct business in the Asian countries to consolidate and diversify its presence in the region, while maintaining a strong interested and attention to China. Due to her strong experience and knowledge of the Asian Market, the Consea’ Singapore office, already operational for a few weeks, will be managed by Gaia Ceccatelli, in Consea since 2019, as General Manager APAC.
With an overall bullish hiring market in Singapore, there was a strong appetite to hire from almost every sector for a wide range of roles, with the highest demand being for executive and mid-management (5-12 years of experience) level professionals. A notable change was the increase of regional roles based in Singapore; with the country gradually becoming the APAC hub of choice for more multinational companies.
This competitive recruitment landscape came as the economy fully opened up post-COVID-19, and companies would like to meet their growing demand to hire. Despite candidates showing greater willingness to move roles, it remained a candidate-short (and driven) market for the last months.
The HR market is still a big challenge!
Consea Group’s CEO, Chiara Altomonte, made the following statement about the company’s expansion into Singapore: “We are very excited to be expanding our presence in the Asia-Pacific region and to be able to offer our clients the same high-quality executive search services that we are known for. We are confident that the opening of our Singapore office will help us better serve our clients and help them finding the best candidates to fulfil their open positions.”
We have many initiatives in the pipeline, follow us on LinkedIn so you don’t miss all the updates and projects we are developing!
Authors:
Chiara Altomonte – General Manager and Head of the Fashion & Retail division
Satisfaction in the workplace: How does work affect our happiness?
A good atmosphere in the workplace, satisfying salary and interesting challenges undoubtedly affect the attractiveness of our professional life. But is it only professional?
Work is an inseparable part of our life and has a huge impact on it. Our frequent profession defines us as a person. When asked "who are you?" we usually immediately mention our job title.
Duties, relationships with employees, successes, but also failures penetrate into our private lives. It's hard to completely cut yourself off from what's going on in the workplace. That is why it is so important that what we do professionally gives us a sense of fulfillment and provides financial security.
How to achieve "wellbeing" in the workplace?
"Wellbeing" is defined as a sense of satisfaction and fulfillment of an employee. It is related to providing them with opportunities for development and safe working conditions. Additional benefits are an added value, but they will not replace the appropriate organizational culture of the company.
How to provide employees with comfort of work?
First of all, monitor their satisfaction and create an environment in which every employee will feel free to say what bothers them. Surveys or individual conversations of employees with the HR Manager can help with this.
The next step is to implement appropriate action: these can be platforms providing consultations with a psychologist, organizing fitness classes (e.g. yoga) – activities, which can help the employee take their thoughts off the multitude of duties.
Every company and its needs are different. Especially after the pandemic, which made the hybrid model a permanent feature of many organizations. It is important to match the right tool and use it to create a workplace that will make the employee satisfied.
Generation Y and Z – can they enjoy their work?
Rocketjobs.pl conducted research in Poland to check the importance of work in the respondent's life and whether it is also their passion.
52% of people declared that working is an important part of their lives, while 30% say that there are other more important things they focus on.
The results are the same when it comes to perception of the profession as a passion – 52% treat their work in this way, and 30% of respondents do not include their job as a hobby.
6 out of 10 people say they are happy at work. While 1 out of 5 people feel – quite the opposite.
The survey has also shown which aspects of working life are important for Generation Y and Z.
The most important factors turned out to be: salary, flexible working time, development prospects, the possibility of remote work, work dynamics, prestige of work, and good relations with co-workers.
It turns out that 51% of respondents from generation Z and 3 out of 5 respondents from generation Y are very satisfied with their level of salary.
The younger the respondents, the more they valued flexible working hours and development prospects. Work dynamics, prestige of the profession and relationships with colleagues are equally important for the respondents – regardless of their age.
The employees were also asked about the reason for choosing a job and the most important thing for them is still the salary. Nowadays, this should not surprise us at all: inflation makes people want to feel financially secured. Additional benefits take a back seat – employees definitely prefer a larger payment than a gym membership. However, this does not mean, that other things – such as a good atmosphere and appropriate organizational culture – should be neglected. If they are at a low level, the employee without remorse will go to the competition.
What is "gainful employment"?
"Gainful employment" is a situation in which the employee is materially self-sufficient thanks to their earnings. They are able to cover all needs (paying for housing, food, healthcare, but also education, culture, etc.), and thus derive full satisfaction from life.
In order for an employee to strive for such a state, they should have access to:
Courses and education – having skills that are in demand in the labor market will allow one to develop professionally and, as a result, receive a promotion.
Professional experience – this includes apprenticeships, internships, volunteering, i.e. everything that will allow someone to learn new things.
Network of contacts – being active in social media and participating in fairs, conferences, interesting events.
CV – an up-to-date document that presents our current skills. Before the recruitment interview, it is also good to get to know employer's profile.
Job search "out of the box" – it is nice sometimes to get out of the comfort zone and in addition to the standard application on the Internet, make direct contact with recruiters using LinkedIn.
Summary
One’s profession does not have to be life’s greatest passion, but it is important to approach one’s duties with a motivation.
This is important, not only from the point of view of the employee themself, but also for the employer. A company that provides its people with appropriate development conditions and attractive salary has a better chance of keeping a good employee for a long time.
However, research has shown that not everyone feels happy in the workplace – this is important information for many organizations in the labor market. Employers can reliably check whether their employees feel good and implement the necessary solutions.
It turns out that it is the youngest, (generation Z), that forces employers to make the most changes. Representatives of this generation are confident and openly signal what they disagree. They suggest to employers what they would like to improve or achieve. If they don't get it, they change jobs without any regrets. Gen Z doesn't want to waste time on something that doesn't bring them satisfaction. They also emphasize the so-called „work-life balance” – a sense of peace and disconnection from professional matters after working hours is extremely important to Generation Z.
Every person strives to achieve happiness - for everyone it has a different meaning but work is an inseparable element of everyone’s lifes and it is important to take care of fulfillment there also.
Follow Consea Group on LinkedIn to stay updated on the latest news about well-being in the workplace.
Authors:
Iga Paszkiewicz - Recruitment Consultant Consea Executive Search, Poland
Read the article in Polish:
Jak praca wpływa na nasze poczucie szczęścia?
Dobra atmosfera w miejscu pracy, satysfakcjonujące wynagrodzenie oraz ciekawe wyzwania niewątpliwie wpływają na atrakcyjność naszego życia zawodowego. Ale czy tylko zawodowego?
Praca jest nieodłączną częścią naszego życia i ma na nie ogromny wpływ. Często wykonywany przez nas zawód definiuje nas jako osobę. Na pytanie „kim jesteś?” zazwyczaj od razu wspominamy o naszej profesji. Dopiero potem pojawiają się kolejne elementy i cechy, które nas opisują.
Obowiązki, relacje z pracownikami, sukcesy, ale i porażki przenikają do naszego prywatnego życia. Ciężko jest całkowicie odciąć się od tego, co dzieje się w miejscu pracy. Dlatego tak ważne jest, by to, co robimy sprawiało nam przyjemność, poczucie spełnienia oraz zapewniało bezpieczeństwo finansowe.
Jak osiągnąć „wellbeing” w miejscu pracy?
„Wellbeing” definiujemy jako poczucie zadowolenia i spełnienia pracownika. Jest ono związane z zapewnieniem mu możliwości rozwoju oraz bezpiecznych warunków pracy.
Dodatkowe benefity czy tzw. „owocowe czwartki” to wartość dodana, ale nie zastąpią pracownikowi odpowiedniej kultury organizacyjnej firmy.
Jak zapewnić pracownikom komfort pracy?
Przede wszystkim monitorować jego zadowolenie oraz kreować środowisko, w którym każdy zatrudniony będzie czuł się swobodnie, by powiedzieć, co mu nie odpowiada. Mogą w tym pomóc ankiety, badania lub indywidualne rozmowy pracowników z HR Managerem.
Następnym krokiem jest wdrożenie odpowiedniego działania: mogą to być platformy zapewniające konsultacje z psychologiem, zorganizowanie krótkich zajęć (np. joga), które pomogą pracownikowi oderwać swoje myśli od natłoku obowiązków.
Każda firma i jej potrzeby są inne. Zwłaszcza po pandemii, która sprawiła, że model hybrydowy zagościł na stałe w wielu organizacjach. Ważne, by dopasować odpowiednie narzędzie i za jego pomocą kreować miejsce pracy, które sprawi, że pracownik będzie czuł się w nim spełniony.
Pokolenie Y i Z – czy potrafią cieszyć się z pracy?
Rocketjobs.pl przeprowadziło badania, które miały na celu sprawdzić, jak ważna jest praca w życiu respondenta i czy jest ona również jego pasją.
52% osób zadeklarowało, że praca stanowi istotną część ich życia, 30% twierdzi, że są inne ważniejsze rzeczy, na których się skupiają.
Podobnie było w kwestii postrzegania zawodu jako pasji – 52% właśnie w taki sposób traktuje swoją pracę, a 30% ankietowanych nie zalicza swojej profesji do hobby.
6 z 10 osób twierdzi, że jest w pracy szczęśliwa. 1 z 5 osób – wręcz odwrotnie.
W badaniach zbadano również, jakie aspekty związane z życiem zawodowym są ważne dla przedstawicieli generacji Y i Z.
Najważniejsze okazały się: poziom wynagrodzenia, elastyczny czas pracy, perspektywy rozwoju, możliwość pracy zdalnej, odpowiadająca dynamika pracy, prestiż wykonywanej pracy, dobre relacje ze współpracownikami.
Okazuje się, że 51% ankietowych z pokolenia Z oraz 3 z 5 badanych z pokolenia Y jest bardzo zadowolonych z poziomu wynagrodzenia.
Im młodsi są ankietowani, tym bardziej cenią sobie elastyczny czas pracy oraz perspektywy rozwoju. Dynamika pracy, prestiż wykonywanego zawodu oraz relacje ze współpracownikami są ważne w podobnym stopniu dla badanych osób – niezależnie od ich wieku.
Badanych pytano również o powód wyboru pracy i najważniejsza dla nich jest nadal wysokość wynagrodzenia. W obecnych czasach absolutnie nie powinno nas to dziwić. Inflacja powoduje, że każdy z nas chciałby czuć się zabezpieczony finansowo. Dodatkowe benefity schodzą wtedy na drugi plan – pracownicy zdecydowanie bardziej wolą większą wypłatę niż karnet sportowy. Nie oznacza to jednak, że inne kwestie – takie, jak dobra atmosfera oraz odpowiednia kultura organizacyjna powinny być zaniedbane. Jeśli są one na niskim poziomie, pracownik bez wyrzutów sumienia przejdzie do konkurencji.
Czym jest „gainfull employment”?
„Gainfull employment” to sytuacja, w której pracownik dzięki swoim zarobkom jest samowystarczalny materialnie. Jest on w stanie pokryć wszystkie potrzeby (opłacenie mieszkania, żywności, opieki zdrowotnej, ale i edukacji, kultury), a co za tym idzie czerpać pełną satysfakcję z życia.
Aby pracownik dążył do takiego stanu, powinien mieć dostęp do:
Kursów i edukacji – posiadanie umiejętności, które są pożądane na rynku pracy pozwolą na rozwój zawodowy, a w rezultacie otrzymanie awansu.
Doświadczenie zawodowe – zaliczamy do tego praktyki, staż, wolontariat, czyli wszystko, co pozwoli nam na naukę nowych rzeczy.
Sieć kontaktów – bycie aktywnym w social mediach oraz uczestniczenie w targach, konferencjach, ciekawych eventach.
Odpowiednie CV – aktualny dokument, który przedstawia nasze dotychczasowe umiejętności. Przed rozmową rekrutacyjną warto również zapoznać się z profilem pracodawcy.
Poszukiwanie pracy „out of the box” – warto czasami wyjść ze strefy komfortu i oprócz standardowego aplikowania w Internecie, można zadbać o bezpośredni kontakt z rekruterami za pomocą LinkedIn.
Wnioski
Nasz zawód nie musi być naszą największą pasją, ale ważne, by z chęcią i dużą dawką motywacji podchodzić do swoich obowiązków.
Jest to ważne nie tylko z punktu widzenia samego pracownika, ale też pracodawcy. Firma, która zapewnia swoim ludziom odpowiednie warunki rozwoju, atrakcyjne wynagrodzenie oraz poczucie sprawczości na danym stanowisku, ma większą szansę na zatrzymanie u siebie dobrego pracownika.
Badania pokazały jednak, że nie wszyscy odczuwają szczęście w miejscu zatrudnienia. To ważna informacja dla wielu organizacji na rynku pracy. Mogą one w rzetelny sposób sprawdzić czy ich pracownicy czują się dobrze i wdrożyć niezbędne rozwiązania, gdyby badania okazały się być mało optymistyczne.
Okazuje się, że to najmłodsi, czyli generacja Z wymusza na pracodawcach najwięcej zmian. Przedstawiciele tej generacji są pewni siebie i otwarcie sygnalizują to, z czym się nie zgadzają. Sugerują pracodawcom to, co chcieliby usprawnić lub uzyskać. Jeśli tego nie otrzymują, bez mrugnięcia okiem zmieniają pracę. Nie chcą tracić czasu na coś, co nie przynosi im satysfakcji. Podkreślają również tzw. work-life balance – poczucie spokoju i odcięcia się od spraw zawodowych po godzinach pracy jest dla nich niezwykle ważne.
Podsumowując, każdy człowiek dąży do osiągnięcia szczęścia. Dla każdego z nas ma ono inną definicję, ale praca to nieodłączny element naszego życia i warto, by zadbać o nasze spełnienie również tam.
Employer Branding: The Art of Attracting the Best Talent
As we have already seen in the article "Upskilling & Reskilling: The Future of Work, Talent Shortage, and Human Capacity Within Organizations", in Mexico, it is increasingly difficult for companies to attract and retain the right talent. Therefore, you hear a lot about the Employer Branding concept, which consists on communicating the mission, values and culture of an organization to build their reputation and an attractive differentiation for their talent market.
Companies that foster a good reputation and outstanding workplace culture can attract and retain the most valuable talent, ultimately allowing them to be more competitive in the continuously changing world of work. One of the most recognized global authorities in this field is Great Place to Work.
Some of the companies with multinational talent in Mexico earning of the title of "Great Place To Work 2023" have been: Cisco, Accenture, Astra Zeneca, Monex Grupo Financiero, Ericsson México, Novo Nordisk México, Tequila Sauza, and BASF (Puebla site).
It is no coincidence that the most successful companies in the recent decades are the ones delivering the "best practices" in Employer Branding: Google is widely recognized for its business culture and Innovative Human Resources policies; Apple focuses on creativity, innovation, together with the personal and professional development of its employees; Sales Force has created a company culture focused on values, diversity and inclusion.
Employer Branding is also becoming more and more relevant due to the increasing importance given to the wellbeing of employees and the purpose of the company in the labor market.
Those companies not only have a strategy to attract the best talents but they are also committed to creating an authentic, inclusive, positive and meaningful company culture.
Employer Branding is meant to generate a sense of belonging and commitment by transmitting the fundamental purpose of the company and its raison d'être. This helps the talent acquisition and management strategy that share the same values (or behaviors) of the company (business and organization strategy) and also the desire to be part of something that well aligns with their own values, passions, and ambitions. Some important key points to consider are: generating opportunities for employee development and growth within the company’s organization; fostering a positive and equitable work environment that promotes inclusion, diversity, and well-being; and ultimately provide competitive compensation.
As said, today the reputation of a company is more important than ever. In Mexico, 1 in 3 people have turned down a job offer because of a negative review about working at a specific company.
There are in fact some online sources, available to anyone that needs to evaluate a company’s reputation; the most popular ones are: Merco and Glassdoor.
Consea Group, as a local and global firm with 45+ years in the Executive Search industry, is a strategic and reliable partner that can support you in managing your human resources challenges. As it becomes more difficult to find the best talent for companies, in a more globalization-oriented market, so does the need to implement strategies with the support of experts that know how to attract local and international talents in your market of reference. Thanks to our knowledge of different markets and industries, we can provide the best experience and sew a consulting plan tailored to your company to define an effective approach for your Talent Acquisition strategy.
Follow Consea Group on LinkedIn to stay up to date on the latest labor market trends.
Author: Enríque Pedroza – Business Development Manager in Consea Group, Mexico
Read the article in Spanish:
Employer Branding: El arte de atraer el mejor talento
Como ya hemos visto en el artículo anterior, “Upskilling & Reskilling: El futuro del trabajo, la escasez de talento y las capacidades humanas dentro de las organizaciones” en México cada vez es más difícil para las empresas atraer y retener el talento adecuado. Por esta razón, se escucha mucho sobre el concepto Employer Branding, que consiste en comunicar la misión, los valores y la cultura de una organización para construir su reputación y una diferenciación atractiva para su mercado de talento.
Las empresas que fomentan una buena reputación y una cultura laboral excepcional pueden atraer y retener el talento más valioso, lo que en última instancia les permite ser más competitivas en un mundo laboral en constante cambio.
Una de las autoridades mundiales más reconocidas en este campo es Great Place to Work.
Algunas de las empresas con talento multinacional en México ganadoras del título “Great Place To Work 2023” han sido: Cisco, Accenture, Astra Zeneca, Monex Grupo Financiero, Ericsson México, Novo Nordisk México, Tequila Sauza y BASF.
No es casualidad que las empresas más exitosas de las últimas décadas sean las que ofrecen las "mejores prácticas" en Employer Branding: Google es ampliamente reconocida por su cultura empresarial y políticas innovadoras de Recursos Humanos; Apple se centra en la creatividad, la innovación, junto con el desarrollo personal y profesional de sus empleados; Sales Force ha creado una cultura empresarial centrada en los valores, la diversidad y la inclusión.
El Employer Branding también está cobrando cada vez más relevancia debido a la creciente importancia que se le da al bienestar de los empleados y al propósito de la empresa en el mercado laboral.
Estas empresas no sólo tienen una estrategia para atraer a los mejores talentos, sino que también están comprometidas con la creación de una cultura empresarial auténtica, inclusiva, positiva y significativa.
El Employer Branding pretende generar sentimiento de pertenencia y compromiso transmitiendo el propósito fundamental de la empresa y su razón de ser. Esto ayuda a la estrategia de adquisición y gestión de talentos que comparten los mismos valores (o comportamientos) de la empresa (estrategia de negocio y organización) y también el deseo de ser parte de algo que se alinee bien con sus propios valores, pasiones y ambiciones. Algunos puntos clave importantes a considerar son: generar oportunidades de desarrollo y crecimiento de los empleados dentro de la organización de la empresa; fomentar un ambiente de trabajo positivo y equitativo que promueva la inclusión, la diversidad, el bienestar y en última instancia, proporcionar una compensación competitiva.
Como ya hemos dicho, hoy la reputación de una empresa es más importante que nunca. En México 1 de cada 3 personas ha rechazado una oferta laboral debido a una crítica negativa sobre trabajar en una empresa específica.
De hecho existen algunas fuentes en línea disponibles para cualquiera que necesite evaluar la reputación de una empresa, algunas de las más populares son: Merco y Glassdoor.
Consea Group, como firma local y global con más de 45 años en la industria de Executive Search, es un socio estratégico y confiable que puede apoyarlo en la gestión de sus desafíos de recursos humanos. A medida que se hace más difícil encontrar el mejor talento para las empresas, en un mercado más orientado a la globalización, también lo hace la necesidad de implementar estrategias con el apoyo de expertos que sepan atraer talentos locales e internacionales en su mercado de referencia. Gracias a nuestro conocimiento de diferentes mercados e industrias, podemos brindarle la mejor experiencia y diseñar un plan de consultoría adaptado a su empresa para definir un enfoque efectivo para su estrategia de Adquisición de Talento.
Siga a Consea Group para mantenerse actualizado sobre las últimas tendencias del mercado laboral.
A new strategic partnership for Human Capital Consulting
Press release
Consea America and Cometa Coaching Announce Strategic Partnership to Revolutionize Human Resources Solutions in North America.
Chicago, March 19th, 2024
In response to the market's ever-evolving demands, Consea America and Cometa Coaching (“Cometa”) are proud to announce their strategic partnership to reshape Human Capital strategies in the US market for Italian and European companies.
This partnership combines Consea America's extensive global experience in talent acquisition and recruitment with Cometa’s prowess in designing and implementing coaching, training and change management programs for individuals and teams. It promises a unique and tailor-made approach to talent management at every lifecycle stage, from recruitment, to development and retention.
"At Consea America, we understand the critical importance of talents in driving organizational success," said Antonella Cerabona, CEO of Consea America. "By joining forces with Cometa Coaching, we are excited to offer our clients a holistic solution that combines recruitment expertise with cutting-edge coaching, communication, and training programs. This offering seamlessly integrates with our established Human Capital Consulting division in Italy, uniting our efforts to expand into the North American market."
Founded on the principles of partnership, integrity, and uniqueness, the value proposition of Consea America and Cometa's collaboration is clear:
Partnership: We believe in partnering with our clients in their talent management projects, offering more than just advisory services. By sharing competencies, resources, and expertise, we work towards a common goal of success.
Integrity: Our commitment to operating from a position of integrity means we listen to our clients, understand their needs, and provide transparent and honest support throughout our engagement.
Uniqueness: We recognize the unique dynamics of each work environment and collaborate with our clients to design and implement talent solutions tailored to their specific needs, considering the cultural differences and main challenges Italian and European companies have when operating in the US Market.
With Consea's 50 years of experience in executive search and Cometa's founder Mariateresa Romeo's two decades of expertise in executive coaching and organizational behavior, clients can trust the depth of knowledge and the breadth of experience this partnership brings.
"Cometa Coaching is dedicated to supporting driven professionals and dynamic organizations in their transformational journeys, unlocking individuals and teams' full potential, and creating nurturing work environments. With Consea America, we share the same belief that people and their contributions are at the heart of any organization," said Mariateresa Romeo, founder of Cometa Coaching. “Through this partnership, we are excited to expand our reach and offer comprehensive solutions that drive lasting organizational impact."
For more information about Consea America and Cometa's strategic partnership and the services they offer, visit www.consea-group.com.
About Consea:
Consea America is part of Consea Group, a global executive search firm with offices in the US and around the world. With 50 years of experience, Consea has supported thousands of small, medium, and large-sized companies in attracting and retaining top managerial talent through a team of experts and consultants.
About Cometa Coaching:
Cometa Coaching, founded by Mariateresa Romeo, an experienced executive coach and organizational behavior professional, is a Leadership Consulting Company. It supports leaders and their teams in navigating professional challenges, improving performance, and creating a work environment that vibrates with sharing, understanding, and collaboration.
For media inquiries, please contact:
Antonella Cerabona, CEO of Consea America - a.cerabona@consea-group.com
Mariateresa Romeo, Founder of Cometa Coaching - mt@cometacoaching.com
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