Nowadays, investing in young people should not just be a slogan, but the best strategy companies should adopt to grow, innovate and gain competitive advantages over their competitors. Regarding Consea Head Hunting‘s experience in managing recruitment processes with the younger generation, a certain rigidity shown by candidates is emerging, expressed especially in terms of demands related to hybrid working opportunities, career plans and business ethics. As a result, there is often a significant lack of motivation and engagement when faced with an offer that fails to detail or satisfy these aspects.
WHAT CAN ORGANIZATIONS DO?
To make themselves more attractive to the younger generation, companies should first of all understand what is actually being sought, and in this regard, there is an increasing emergence of the importance for young people being able to identify with company values in terms of sustainability (environmental, valuing diversity, inclusive approach and equity), ethics, training (with an important focus on soft skills, skills that can become an asset to the individual and not just a direct benefit to the company as is the case with technical skills), policies for investing in resourcesand sharing the expected goals and their consequent development plans envisaged not only in terms of vertical growth, but also about involvement in initiatives, task forces and projects aimed at the well-being of the internal community. Equally important seems to be the attention paid to the work-life balance, flexibility and wellbeing policies within the organization.
In terms of attraction and retention, an important role is played by the organization’s external communication as the new generations put great importance to the company’s website and its presence on social networks as well as, in general, its web reputation.
COMPANY AS COMMUNITY
This focus is symptomatic of the fact that nowadays the company is no longer considered a mere workplace, on the contrary, it increasingly constitutes a real community for new generations, who can appreciate opportunities of involvement that can allow them to come closer and share experiences with other employees belonging not only to different areas or functions, but also to different generations; of this a significant example could be reverse mentoring.
BETRAYAL OR OPENNESS TO CHANGE?
In conclusion, we can highlight one more peculiarity: increasingly, new generations are experiencing change as a development opportunity to enrich their skills and, therefore, the decision to leave one company for another should not be experienced as a betrayal; on the contrary, it would be much more functional for the organization to maintain relations with the resource who has changed reality by opting for a new context. This attitude could generate future opportunities for a new encounter and possible opportunities to reintegrate the resource, enriched by the new experiences gained in the meantime.
Unlocking the Gen Z Code: How Companies Can Attract and Retain Tomorrow’s Talent
In today's rapidly evolving job market, companies are increasingly turning their attention towards attracting and retaining Gen Z candidates. Born into a world of constant connectivity and technological innovation, Gen Z brings a unique set of skills, preferences, and expectations to the table. Understanding what makes this generation tick and embedding it in the employer brand and value proposition is critical for companies looking to thrive in tomorrow's competitive landscape.
Tech-Savvy from Birth
Gen Z is the first generation to grow up entirely in the digital age. Since day one, technology has been an integral part of their lives, from smartphones to social media. As a result, Gen Z is inherently tech-savvy, effortlessly navigating digital tools and platforms for communication, learning, and productivity. For companies looking to appeal to Gen Z candidates, a solid digital presence and innovative use of technology in the workplace are non-negotiables.
The attitude towards new technologies is the field where the clash between generations occurs most often. Except for start-ups and cutting-edge digital companies, most organizations across industries need to create work environments where the older generations, typically in senior and leadership positions, can sustain and adequately address the Gen Zers' optimism and attitude towards using technologies if they want to engage and retain those talents.
Shared Values and Meaningful Work
Gen Zers are more diverse in race, ethnicity, and sexual orientation than any other generation. They prioritize researching inclusive work environments and are sensitive and committed to global topics such as social justice and climate change.
As consumers and employees, Gen Zers choose brands that align with their values. They want to work for companies with a clear social commitment and mission that goes beyond profit. They select a job not only because it meets their financial needs but also because it makes them feel proud and fulfills their purpose.
Creating a corporate culture that reflects the company's mission and values is essential to engaging Gen Z employees. They demand accountability and integrity and tend to abandon workplaces where the declared commitment to inclusion or sustainability, for example, is not encountered in the daily practices and expected behaviors.
Embracing Entrepreneurialism
Unlike previous generations, Gen Z has a strong entrepreneurial spirit. Fueled by a desire for independence, creativity, and impact, many Gen Zers are eschewing traditional career paths to forge their way. Instead of climbing the corporate ladder, they are pursuing passion projects and side hustles, leveraging their skills and interests to create meaningful work on their terms. Companies that offer autonomy, creativity, and impact opportunities are more likely to attract and retain Gen Z talent.
To this extent, innovation labs, internal contests to promote problem resolutions, and employee-led initiatives are excellent examples of allowing Gen Z workers to fulfill their aspirations and needs and simultaneously impact the company's success. In addition, new generations seek out organizations that allow employees to have side jobs to pursue their passions, explore their entrepreneurship ideas, and manage them through clear "moonlighting policies" and open communication.
Flexible Work Arrangements
The need for independence of the newest generations of employees also arises in their approach to the work arrangement. Work-life balance is a top priority for Gen Z. They value flexibility and autonomy in their work schedules, preferring hybrid or remote work arrangements that allow them to effectively balance their professional and personal lives. For Gen Z, productivity goals take precedence overclocking in hours at the office. Companies that embrace flexible work policies and prioritize outcomes over input are better positioned to attract and retain top Gen Z talent.
Gen Z workers don't love routines. They appreciate the autonomy of managing their schedule and the opportunity to work from anywhere and in any time zone. They don't appreciate mandatory days in the office and similar prescriptions, as they consider the virtual work environment as effective as the in-person one. However, contrary to what the older generations sometimes believe, Gen Z values face-to-face conversations and the connection created by working in the same room with others as long as they understand the benefit and don't perceive it as an attachment to old working patterns.
Investing in Continuous Learning
In a world where industries constantly evolve and new technologies emerge rapidly, continuous learning is essential for staying competitive. Gen Z recognizes the importance of upskilling and adapting to industry trends and technologies. Companies that invest in employee development and offer opportunities for growth and advancement are more likely to retain Gen Z talent in the long run. They are also more keen to reskill and have the chance to redesign their career path to follow their curiosity and interests. The idea of doing the same type of job or growing in a single direction through their career is not appealing to them; as mentioned before, Gen Z workers seek opportunities to prove themselves and are more open to questioning their choices if they are not in line with their values and needs, than the previous generations.
Whether through training programs, mentorship opportunities, or access to educational resources, companies prioritizing learning and development and offering multiple chances for career paths will stand out in the eyes of Gen Z candidates.
Conclusion
As Gen Z enters the workforce more significantly, companies must adapt their recruitment and retention strategies to meet this generation's unique needs and preferences. To this extent, they must enhance the company's reputation and image as an employer (i.e., employer brand) and communicate internally and externally the benefits, opportunities, and rewards that the company offers and what it expects to have in return from its employees (i.e., employer value proposition) in a way that includes the aspects mentioned above.
This approach is fundamental for a talent strategy that attracts and retains top Gen Z resources, ensuring the company's success in tomorrow's competitive job market.
By partnering with Consea and Cometa Coaching, your organization can receive comprehensive executive coaching, training programs, and advisory services that will equip you to successfully navigate the challenges of managing and engaging a Gen Z workforce.
Authors
Antonella Cerabona, CEO of Consea America
Mariateresa Romeo, Founder of Cometa Coaching
HR China: 5 steps to supporting employees during organizational changes
Geopolitical challenges, tightening of China-US relationship, and China’s Zero Covid Policy have disrupted the current economic environment, reshaping supply chain and driving changes on businesses. Indeed, many companies are rebuilding their organization structure on operational level – hybrid work model - and on structural level – mergers & acquisitions, split-off or closure of business.
Changes in the business model have an impact on the overall operations of the company and on its employees, redesigning workflow, potentially affecting employees’ roles, scope of responsibilities, location, and in worst-case scenario, laying off people.
In a scenario where disruptions and changes are the agenda, Human Resources are central and critical in designing internal organization restructures, developing, and implementing action plan, and ultimately but most importantly in supporting employees in adapting to changes.
How to support employees in adapting to changes?
We, Consea Group, have highlight 5 key elements for you. (add hyperlink of Consea homepage)
Understand the change
First and foremost, understanding changes is fundamental. Why are we changing, what needs to be done, how do we move from point A to point B, are key questions you need to have answers to. Without knowing the whys, it is difficult to believe and drive the changes.
Effective communication
Once identified the whys, action plan and how, take time to communicate and explain it to your employees. Consistency and clear communication are essential. Do not limit to simply informing them, rather make sure they understand the reasons behind and be present for their doubts and concerns.
Remember the intangible
Organization changes have impact on the personal level too! Remember the emotional and intangible elements. Have the leadership to speak first. Ask them to share with the team how they interpret the changes, what are their thoughts. Create connection and a support system where employees feel safe to share their own experiences, by letting leaders showing up first.
Un-learn and Re-learn
Often, changes are seen as threaten to an already established and functioning system. It is human to show resistance and refusal to changes as it is mining what is familiar to step into the unknown. Thus, it is important first to un-learn behaviors, patterns, and systems in order to re-learn during time of changes and building resilience.
Involve, collaborate, co-create in times of changes
To facilitate the transition, involving, collaborating, and co-creating with employees during and after the changes give employees ownership in the change, consequently becoming more likely to support said change. Moreover, it helps to find synergies and eliminate/limit complexities.
Changes can be intimidating, but with the right combination of knowledge, communication, leadership and environment, HR and companies can support their employees and ensure a smoother transition during changes.
Authors:
Valentina Meng – Recruitment Consultant & China Social Media Manager
Chiara Altomonte – General Manager and Head of the Fashion & Retail division
Leverage the Role of Talent Development for Overcoming Acceleration
The pandemic brought up a global acceleration in technology adoption as well as the needs of flexible but consistent integration schemes (integration between long- and short-term strategies, integration of business channels and acumens, global and local approaches).
The New Normal is about adjusting the future right now. It’s a temporary trend that pulls future outcomes on current needs. From now on, there will always be a new kind of “new normal,” with a different level of complexity, that both employees and companies will have to deal with.
How should companies support people’s future helping them gain the skills for the next scenario?
In order to embrace transformation and business evolution, people management should be about strategic skills-mapping and a careful workforce plan. The workforce assessment opens the opportunity to quantify long-term talent requirements by assessing successions needs and roles competencies. Particularly, development plans and talent management are part of the circular strategy ensuring company vitality.
How are companies facing transformation?
Replacing people or firing them is definitely not a long-term solution. Excellent companies are setting up dedicated Talent Development programs towards upskilling and reskilling projects. Running upskilling programs means to strive for people in the adoption of new skills for covering their current positions. Competitive companies that are focusing on re-building the organization frames are running reskilling programs for enabling people to pick up new skills for a completely different job. Reskilling and upskilling culture is successful if leadership promotes a learning culture and if HR processes, such as talent management and performance assessment, are aligned with the business company strategy. Competitive companies encourage employees to adopt a continuous-growth mindset.
Companies that have yet to revise or build their Talent Management strategy are leaving employees on a self-directed approach, holding more traditional options or random skills development solutions.
Nowadays, Talent or Employer value proposition is not only a matter of Why, “Why should an employee choose to work in your company instead of another one?”, but it is also a matter of “main features” in terms of What, “What should your company have for attracting employees?” Thinking about future situations in which people can maximize their performance could bring up the same advice from the most important Organizational Development Theories:
Company Culture: it creates the conditions to thrive Talent
Excellent Leaders: coaches and facilitators with strong ethic Values, with the abilities to motivate, enable, and integrate a group of people towards common goals.
Sustainability: global attention to the impact of the company.
Long-term Strategy: integrated with an agile approach.
Transparency: creating the environment for more fluid feedback conversations between leadership and employees.
Consistent Competencies Models: ensure meritocracy and trust.
Listed above are HR strategies and decisions that, of course, cannot solely run on Excel spreadsheets. People are not file records: they act and react, choose, think, feel and communicate. Employees’ behavior is not 100% predictable and leaders should take into consideration people’s unique qualities and mannerisms. HR foundation skills are about creating a big picture of the environment, consistently communicating, translating old procedures into on-line and digital tools, analyzing data, and thinking prospectively. It is also important to point out one of the most strategic HR features: a strong cross-functional collaboration.
The inspirational and visionary value that a new HR style could bring is collaborating with marketing in terms of reputation and communication: “One of the most important company customers are its own employees”. With HR being a business function, the operative value could be strictly collaborating with the finance department as well as interpreting reports and complex data towards the market needs.
Leaders, in general, should take into consideration their actions and responses. Poor decisions in people management could result in varied employee reactions that could cost reputation, trust and money. A weak HR vision could beget huge risks and costs for organizations.
The current digital context that our global society is facing has a significant impact on the development of new business and management models for organizations. The changes are taking place so quickly that the survival of many companies and businesses is at stake if they do not join the digital age. The change is taking place both in social and personal relationships as well as in our consumers, in our public of interest and in the collaborators of the organizations.
Digital transformation is the combination of business strategy and operations with technological innovation, as well as the design of new services (or the redesign of existing ones) to rapidly increase productivity and growth in the value chain: business models , products, customer experience and operations. . .
Similarly, the attraction and retention of talent is a great challenge in this process for organizations. People are increasingly digital, therefore, digital skills are becoming the core of the needs of all organizations and sectors.
It is essential to understand and know how to analyze the situation in which we currently live. The skill lies in being close to our target audience to give them exactly what they need. Personalization, simplicity and immediacy are some of the keys to face this new stage.
Products and services have undergone a true revolution, and value-added services that take advantage of new technologies to generate a direct impact on the customer experience will continue to appear. The optimization of channels and processes as well as the change of the internal culture of companies is a priority in this dizzying digital age.
There are many opportunities and threats that this new scenario poses for companies, for this reason, most organizations are turning to new skills and leadership to successfully drive this transition.
It is due to this accelerated transition that at Consea Group we carefully study and analyze our opportunities for the implementation of new technologies, which have allowed us to facilitate and streamline the development of our processes, migrating a large percentage of face-to-face work to remote, innovating and positively adapting to this new organizational culture, which as a result has streamlined and strengthened contact and experience with colleagues, clients and candidates (local and global).
Authors:
Enríque Pedroza - Business Development Manager, Consultor Senior & Headhunter
Emotional intelligence: what is it and why it can change your life
Emotional Intelligence is the common thread in every project promoted by Consea Human Capital Consulting: we firmly believe in the effectiveness of this skill, which is now internationally recognized, both in the field of psychology and in business organization.
The term emotional intelligence was first used in the 1980s by psychologist Howard Gardner, who introduced the concepts of inter-personal intelligence (which allows one to understand others' intentions and emotions) and intra-personal intelligence (i.e., the ability to understand one's own emotions and motivations).
However, the concept of emotional intelligence was popularized and made famous by U.S. psychologist, author and science journalist Daniel Goleman, with the book "Emotional Intelligence: What It Is and Why It Can Make Us Happy": in this essay, the author explains how a good IQ is not enough to achieve success at work and well-being in life, as a mix of self-control, perseverance, empathy and attention to others contribute to the basis of our choices.
The power of emotional intelligence
Emotional intelligence is thus the ability to recognize and understand one's own and others' emotions, but also the ability to use this awareness to better manage one's own behaviours.
Why can this change our lives and, to quote Goleman's words, make us happy? The answer is simple: emotions often get the better of us, sabotaging our chances of success at work and in life.
With emotional intelligence, however, it is possible to prevent this from happening by learning to make decisions guided by common sense and self-awareness, rather than impulsivity and fear.
By recognizing and training one's emotional intelligence, one first achieves greater mental serenity and thus greater well-being.
Emotional intelligence between reason and emotionality
Underlying emotional intelligence, we can find neuroscientific explanations. In fact, we must consider that everything we perceive through our senses travels inside our body by means of electrical signals, which pass from cell to cell until they reach our brain and, specifically, the limbic system, where emotions are born, to arrive, only later, to the frontal lobe, the seat of logical and rational thought.
Analyzing this process, we easily conclude: even before we can rationally evaluate reality, we perceive it emotionally and react to external stimuli, first with our emotional center and then with our logical center.
That is why sometimes, in moments of anger, it is difficult to control one's emotions, risking saying things that one does not really mean. In fact, in such cases, reason is hindered by emotions, which do not allow us to evaluate the information and thus choose the most appropriate reaction.
We can therefore say, in a grand summary, that emotional intelligence is the skill that enables us to narrow the gap between emotionality and reason.
Follow us to find out what emotional intelligence skills are and how they can impact the workplace.
Upskilling & Reskilling: The Future of Work, Talent Shortage, and Human Capacity Within Organizations
According to several market studies, the talent shortage has reached its highest level in Mexico.
This is due to a lack of specific skills (a mix of technical capabilities and human factors) required from companies, especially in particular industries. Combined with the accelerated technological change management process e digital transformation we are living in, the scarcity of talent availability is further complicating the recruiting needs of many hiring managers.
In 2022, in Mexico, and in some LATAM countries, more than 60% of employers reported difficulties in finding the right match – the highest number in the last 10 years.
Today, it became essential to many organizations, to improve workforce skills as well as train and "recycle” professional talents in order to fill their internal positions and stay competitive. These two techniques are called Upskilling & Reskilling.
Upskilling is the process of learning new skills or of teaching workers new skills.
Reskilling is the process of learning new skills so you can do a different job, or of training people to do a different job.
These tools became pivotal to address the Human Capital needs within the work environment, as well as to promote career pathing, succession planning, and retention programs, for most companies.
Within the markets Consea operates with, we identified few sectors that currently are presenting the greatest demand for high-skilled profiles in Mexico: supply chain and manufacturing, finance and administrative positions, sales and marketing and engineering.
To support your Human Capital needs, Consea Groupcan design a consulting plan tailored for your company, defining together an effective TALENT SEARCH and COMPANY CULTURE FITTING strategy.
Follow Consea Group on LinkedIn to stay up to date on the latest trends in the labor market and to find out how to create and maintain a positive working environment in your organization.
Authors
Enrique Pedroza - Business Development Manager in Consea Group, Mexico
Read the article in Spanish:
Upskilling & Reskilling: El futuro del trabajo, la escasez de talento y las capacidades humanas dentro de las organizaciones
Acorde a diferentes estudios de mercado, la escasez de talento ha llegado a su nivel más alto en México.
Esto se debe a la falta de habilidades específicas (una combinación de capacidades técnicas y factores humanos) requeridas por las empresas, especialmente en industrias particulares.
Combinado con el acelerado proceso de gestión del cambio tecnológico en el que vivimos y transformación digital, la escasez de talento complica aún más las necesidades de muchos Gerentes de contratación.
En 2022, en México y en algunos países de LATAM, más del 60% de los empleadores reportaron dificultades para encontrar el personal adecuado, el número más alto en los últimos 10 años.
Hoy en día, se vuelve esencial para las organizaciones mejorar las habilidades de la fuerza laboral, así como capacitar y "reciclar" talento profesional para ocupar un nuevo puesto dentro de la compañía y mantenerse competitivos. Estas dos técnicas se denominan Upskilling & Reskilling.
Upskilling busca enseñar nuevas habilidades a un trabajador para optimizar su desempeño, mientras que Reskilling también conocido como reciclaje profesional, busca capacitar a un empleado para adaptarlo a un nuevo puesto dentro de la empresa.
Estas herramientas se vuelven fundamentales para abordar las necesidades de capital humano dentro del entorno laboral, así como para promover la orientación profesional, la planificación de la sucesión y los programas de retención para la mayoría de las empresas.
Dentro de los mercados con los que opera Consea Group, identificamos algunos sectores que actualmente presentan la mayor demanda de perfiles altamente calificados en México, tales como cadena de suministro, manufactura, finanzas, administrativos, ventas, mercadeo e ingenierías.
Para apoyar sus necesidades de Capital Humano, Consea Group puede diseñar un plan de consultoría a la medida de su empresa, definiendo en conjunto una estrategia efectiva de BÚSQUEDA DE TALENTO que AJUSTE A LA CULTURA DE LA EMPRESA.
Sigue a Consea Group en Linkedin para estar al día de las últimas tendencias en el mercado laboral y saber cómo crear y mantener un clima laboral positivo en tu organización.
Consea’s Resume Myths, Tips, and Tricks
Advice from our recruitment team that will help your resume stand out.
The first impression does not have to be the one that matters when selecting a Candidate but the resume is the business card through which Candidates make themselves known by the companies. Here are some tips for getting the most out of your resume.
MYTH: A graphic / creative CV captures more attention
The European format is not always the best choice when writing a resume, you can also use more creative templates but on the basis of your graphic skills. An essential and clear resume is better than one which is incomprehensible and difficult to read.
SUGGESTION: If you do not have graphic skills, create a typical resume in MS Word that contains all the essential information and describes your work experience better than a thousand graphics.
TIP: There are several websites that offer templates and ideas to create an original but at the same time effective resume. If you do not already know them we suggest you try Canva www.canva.com.
MYTH: You have to insert the photo on your resume
Certainly, being able to associate a face to a resume is a great help and makes the resume emerge but you need to remember that the photo must be professional and appropriate.
SUGGESTION: It is better not to insert personal photographs or taken from group photos. Take time to take a picture which shows your professionalism and represents only you.
TIP: Once you have taken the photo, use it both for your resume and LinkedIn profile. It will allow you to give uniformity to the way you present yourself and will make you easily recognizable.
MYTH: Provide details about hobbies and personal characteristics.
Adding your hobbies and personal characteristics to your resume can be a plus but only if they provide real added value.
SUGGESTION: Each information that you decided to write in your resume is evaluated therefore it is better to insert only these elements that could have a value for the position you apply for.
TIP: Think about which competence (transversal or specific) can recall the information provided and select only the relevant ones (e.g. competitive activity – determination and achievement of results; reading – curiosity / information and education; cooking – creativity).
MYTH: Less is more!
A resume does not necessarily have to be one page, especially if you have several years of experience, but at the same time it should not be discursive or include too much details as it risks losing effectiveness.
SUGGESTION: An effective resume is between 2 and 3 pages. It reports professional experience in chronological order from the current position to the oldest. It contains relevant information and a brief description of each role, highlighting specific skills and knowledge (There are companies that associate different role content to the same job title. If a short description is therefore associated with the job title it will be easier to identify Candidate’s responsibilities.) It is useful to add some detailed information such as the number of people managed / business size / results achieved. Finally, it is worth specifying the knowledge of a foreign language through the competence levels of the Common European Framework of Reference for Languages (CEFR) and not through terms such as “good”, “fluent”.
TIP: The resume is your business card – Imagine that those who receive it do not know you and they want to have an overview of your skills and then explore them in an interview, but if some key information is missing (knowledge of a particular sector, program / channel …) they could exclude you from the selection process.
MYTH: Lying in resume makes it more appealing
It is well known that lies have short legs so it is better to expose your work path honestly and be able to motivate any discontinuities in your work experience.
SUGGESTION: A good recruiter does not judge the book by its cover but, wanting to build a relationship of mutual trust and reliability with the Candidate, will tend not to contact people who have talked about a different work path than the one actually lived or have boasted skills / responsibilities never acquired.
MYTH: Give a “personal” touch to the CV / Do not insert personal details
It is not necessary to enter detailed information about your personal life (e.g. names of children, spouse…) but do not forget to enter your contact information (phone number and e-mail address – verify if they are correct!) in order to be effectively contacted. It is often useful to put in your date of birth, which does not have to be seen as a discriminating factor but as a data that allows you to see the profile as a whole.
Employer Branding: The Art of Attracting the Best Talent
As we have already seen in the article "Upskilling & Reskilling: The Future of Work, Talent Shortage, and Human Capacity Within Organizations", in Mexico, it is increasingly difficult for companies to attract and retain the right talent. Therefore, you hear a lot about the Employer Branding concept, which consists on communicating the mission, values and culture of an organization to build their reputation and an attractive differentiation for their talent market.
Companies that foster a good reputation and outstanding workplace culture can attract and retain the most valuable talent, ultimately allowing them to be more competitive in the continuously changing world of work. One of the most recognized global authorities in this field is Great Place to Work.
Some of the companies with multinational talent in Mexico earning of the title of "Great Place To Work 2023" have been: Cisco, Accenture, Astra Zeneca, Monex Grupo Financiero, Ericsson México, Novo Nordisk México, Tequila Sauza, and BASF (Puebla site).
It is no coincidence that the most successful companies in the recent decades are the ones delivering the "best practices" in Employer Branding: Google is widely recognized for its business culture and Innovative Human Resources policies; Apple focuses on creativity, innovation, together with the personal and professional development of its employees; Sales Force has created a company culture focused on values, diversity and inclusion.
Employer Branding is also becoming more and more relevant due to the increasing importance given to the wellbeing of employees and the purpose of the company in the labor market.
Those companies not only have a strategy to attract the best talents but they are also committed to creating an authentic, inclusive, positive and meaningful company culture.
Employer Branding is meant to generate a sense of belonging and commitment by transmitting the fundamental purpose of the company and its raison d'être. This helps the talent acquisition and management strategy that share the same values (or behaviors) of the company (business and organization strategy) and also the desire to be part of something that well aligns with their own values, passions, and ambitions. Some important key points to consider are: generating opportunities for employee development and growth within the company’s organization; fostering a positive and equitable work environment that promotes inclusion, diversity, and well-being; and ultimately provide competitive compensation.
As said, today the reputation of a company is more important than ever. In Mexico, 1 in 3 people have turned down a job offer because of a negative review about working at a specific company.
There are in fact some online sources, available to anyone that needs to evaluate a company’s reputation; the most popular ones are: Merco and Glassdoor.
Consea Group, as a local and global firm with 45+ years in the Executive Search industry, is a strategic and reliable partner that can support you in managing your human resources challenges. As it becomes more difficult to find the best talent for companies, in a more globalization-oriented market, so does the need to implement strategies with the support of experts that know how to attract local and international talents in your market of reference. Thanks to our knowledge of different markets and industries, we can provide the best experience and sew a consulting plan tailored to your company to define an effective approach for your Talent Acquisition strategy.
Follow Consea Group on LinkedIn to stay up to date on the latest labor market trends.
Author: Enríque Pedroza – Business Development Manager in Consea Group, Mexico
Read the article in Spanish:
Employer Branding: El arte de atraer el mejor talento
Como ya hemos visto en el artículo anterior, “Upskilling & Reskilling: El futuro del trabajo, la escasez de talento y las capacidades humanas dentro de las organizaciones” en México cada vez es más difícil para las empresas atraer y retener el talento adecuado. Por esta razón, se escucha mucho sobre el concepto Employer Branding, que consiste en comunicar la misión, los valores y la cultura de una organización para construir su reputación y una diferenciación atractiva para su mercado de talento.
Las empresas que fomentan una buena reputación y una cultura laboral excepcional pueden atraer y retener el talento más valioso, lo que en última instancia les permite ser más competitivas en un mundo laboral en constante cambio.
Una de las autoridades mundiales más reconocidas en este campo es Great Place to Work.
Algunas de las empresas con talento multinacional en México ganadoras del título “Great Place To Work 2023” han sido: Cisco, Accenture, Astra Zeneca, Monex Grupo Financiero, Ericsson México, Novo Nordisk México, Tequila Sauza y BASF.
No es casualidad que las empresas más exitosas de las últimas décadas sean las que ofrecen las "mejores prácticas" en Employer Branding: Google es ampliamente reconocida por su cultura empresarial y políticas innovadoras de Recursos Humanos; Apple se centra en la creatividad, la innovación, junto con el desarrollo personal y profesional de sus empleados; Sales Force ha creado una cultura empresarial centrada en los valores, la diversidad y la inclusión.
El Employer Branding también está cobrando cada vez más relevancia debido a la creciente importancia que se le da al bienestar de los empleados y al propósito de la empresa en el mercado laboral.
Estas empresas no sólo tienen una estrategia para atraer a los mejores talentos, sino que también están comprometidas con la creación de una cultura empresarial auténtica, inclusiva, positiva y significativa.
El Employer Branding pretende generar sentimiento de pertenencia y compromiso transmitiendo el propósito fundamental de la empresa y su razón de ser. Esto ayuda a la estrategia de adquisición y gestión de talentos que comparten los mismos valores (o comportamientos) de la empresa (estrategia de negocio y organización) y también el deseo de ser parte de algo que se alinee bien con sus propios valores, pasiones y ambiciones. Algunos puntos clave importantes a considerar son: generar oportunidades de desarrollo y crecimiento de los empleados dentro de la organización de la empresa; fomentar un ambiente de trabajo positivo y equitativo que promueva la inclusión, la diversidad, el bienestar y en última instancia, proporcionar una compensación competitiva.
Como ya hemos dicho, hoy la reputación de una empresa es más importante que nunca. En México 1 de cada 3 personas ha rechazado una oferta laboral debido a una crítica negativa sobre trabajar en una empresa específica.
De hecho existen algunas fuentes en línea disponibles para cualquiera que necesite evaluar la reputación de una empresa, algunas de las más populares son: Merco y Glassdoor.
Consea Group, como firma local y global con más de 45 años en la industria de Executive Search, es un socio estratégico y confiable que puede apoyarlo en la gestión de sus desafíos de recursos humanos. A medida que se hace más difícil encontrar el mejor talento para las empresas, en un mercado más orientado a la globalización, también lo hace la necesidad de implementar estrategias con el apoyo de expertos que sepan atraer talentos locales e internacionales en su mercado de referencia. Gracias a nuestro conocimiento de diferentes mercados e industrias, podemos brindarle la mejor experiencia y diseñar un plan de consultoría adaptado a su empresa para definir un enfoque efectivo para su estrategia de Adquisición de Talento.
Siga a Consea Group para mantenerse actualizado sobre las últimas tendencias del mercado laboral.
Autor: Enríque Pedroza – Business Development Manager in Consea Group, Mexico
Consea APAC: China Labor market outlook, with an eye on Asia 2024
More than a year after China’s reopening and its return to normal life, the exodus of foreign talent seems to have been partially stopped, even if many expats had already left the country between 2020 and 2022. In 2020, there were approximately 845,000 foreigners in Mainland China[1], including Chinese citizens holding foreign passports, while in 2023 the recorded number was 711,000.[2] At first glance, this number seems very encouraging, however, what might have changed is its composition. Based on reports from the different European chambers of commerce in China, the number of citizens coming from these countries has drastically reduced. As a matter of fact, according to the report issued by the European Union Chamber of Commerce, 25% of German citizens have left the country permanently, and similar numbers have also been recorded for French and Italian citizens (-20% each).[3] This drop appears to be much more drastic than the -15% recorded in 2023. If we take a closer look, this trend had already started prior the pandemic. Between 2010 and 2020, the number of American (-23%), French (-39%) and German (-22%) citizens on Chinese territory declined sharply, and so did the number of citizens from other countries such as Japan (-44%), South Korea (-51%), Singapore (-32%) and Australia (-4%). On the other hand, inflows from countries such as Myanmar (+783%), Vietnam (+119%), Laos (+590%), Cambodia (+1159%) and North Korea (+88 %) have increased exponentially, as well as for other African and South American countries.[4]
The risk, therefore, for the country is to have lost a significant number of high-skilled labor from more developed countries, and to have partially compensated for this loss with the entry of low-skilled labors from emerging countries. This theory also seems to be supported by the distribution of foreign citizens on the territory; cities such as Beijing and Shanghai recorded a sharp decline in the number of immigrants in the period between 2010-2020 (-41.5% and -21.4% respectively), while Yunnan province recorded a 700% increase.[5]
In conclusion, although precise data regarding the three-year period of 2020-2022 is still lacking, it is easy to assume that the trend that was already in place in the previous decade has been accelerated by the pandemic and the related restrictions put in place.
Moreover, the disruption brought by the pandemic also had, among other effects, a strategic change towards the Chinese market; indeed, many foreign players have decided to adopt a “China for China” approach. China, therefore, is no longer a potential hub for managing the Asia/APAC region, but rather a market with highly localized organizational structures and a scope of responsibility limited only to China Mainland or Greater China borders. This has clearly triggered a greater focus on recruiting local talent, minimizing the number of expats in the country. We, as Consea, have seen first-hand a reduction in the number of executive searches (hyperlink https://consea-group.com/head-hunting/ ) of expatriates in the area.
This new structure has led many companies to move their regional HQ, or to relocate some of the foreign decision makers to Singapore or other areas in South East Asia or Far East, depending on the industry and the business model implemented. Furthermore, many companies are evaluating other destinations in Asia for their new FDI (Foreign Direct Investment), such as Singapore (hyperlink https://consea-group.com/2023/06/14/nuova-aperto-a-singapore/ ), but also Vietnam, Thailand, Malaysia and India, particularly for the manufacturing sectors. This consideration is the result of several factors, including:
the high labor cost: disposable income per capita in 2023 amounted to 39,218 yuan, up 3% on an annual basis in nominal terms[6];
the aging of the workforce: the age of the Chinese workforce increased from 37.1 in 2017 to 38.3 in 2022[7];
other macro-economic factors such as declining population, risk of deflation or stagnation, domestic consumption and exports still low, downturn of real estate market;
and the willingness to diversify the supply chain.
FDI in the ASEAN region grew between 2020 and 2022 up to $227Bn, although 2023 saw a decline of -16%, but despite this, the number of greenfield project announcements in the region still increased by 37%. Also, India had a similar path in terms of incoming FDI and "greenfield projects".[8] For this reason, we are seeing a growing demand for foreign talent coming from these areas.
Nevertheless, numbers for China seem to be encouraging and improving for 2024. According to official data, unemployment in urban areas fell by 0.4 percentage points in 2023 to 5.2%[9], so did youth unemployment which fell to 14.9% in December 2023, after the peak of 21.3% reached in July of the same year[10]. GDP ‘s growth has returned to levels around +5%[11], and the government is planning various measures and incentives aimed at helping the economy. Among these, of particular importance for companies and foreign citizens, there are certainly the tax exemption on benefits for foreign staff, promulgated until 31 December 2027, and the "visa-free" entry guaranteed to citizens from the main Europeans countries, as well as from Malaysia and Singapore. Although not sufficient to reverse a trend that has been undergoing for several years now, they are certainly important signs of going in the right direction.
Author: Matteo Scipioni Bertoli, Head of Business Development & Delivery APAC
[1] China embraces increasing foreign residents, China Daily, 2021 https://global.chinadaily.com.cn/a/202105/12/WS609b14c5a31024ad0babd49f.html
[2] Foreigners living in China in 2023 return to 85% of 2019 levels; simplified border measures to facilitate more foreign visitors: NIA, Global Times, 2024 https://www.globaltimes.cn/page/202401/1305619.shtml
[3] European Chamber of Commerce, European Business in China Shanghai Position Paper 2023/2024.
[4] Number of foreigners in China, results of 7th national census, Expat Focus, 2022 https://mp.weixin.qq.com/s/nfm1Vzfdu0LC8mXgBggxbQ
[5] Goodbye China: What Do Fewer Foreigners Mean for Multinationals and the Chinese Economy?, Intereconomics, volume 57, 2022, number 5 https://www.intereconomics.eu/contents/year/2022/number/5/article/goodbye-china-what-do-fewer-foreigners-mean-for-multinationals-and-the-chinese-economy.html#footnote-008
[6] China's per capita disposable income grows 6.3 pct in 2023, Xinhua, The State Council The People’s Republic of China January 17, 2024 https://english.www.gov.cn/archive/statistics/202401/17/content_WS65a73d26c6d0868f4e8e32e0.html
[7] China’s Changing Labor Market – Trends and Future Outlook, China Briefing, 2023 https://www.china-briefing.com/news/chinas-labor-force-data-trends-and-future-outlook/
[8] Global FDI in 2023 was weak, with lower flows to developing countries, United Nations UNCTAD, Issue 46, 2024 https://unctad.org/system/files/official-document/diaeiainf2024d1_en.pdf
[9] China Unemployment Rate, Trading Economics https://tradingeconomics.com/china/unemployment-rate
[10]China Youth Unemployment Rate, Trading Economics https://tradingeconomics.com/china/youth-unemployment-rate
[11] National Economy Witnessed Momentum of Recovery with Solid Progress in High-quality Development in 2023 https://www.stats.gov.cn/english/PressRelease/202401/t20240117_1946605.html
Having clarified the importance of emotional intelligence, we can delve into its basic characteristics.
Emotional intelligence is in fact composed of two main competencies:
personal skills, namely self-awareness and self-control, which include the ability to recognize one's emotions and control one's behaviour
social skills, that is, social awareness and interpersonal relationships, which include the ability to recognize and understand others’ moods, motivations and behaviours.
In more detail, the core skills attributable to emotional intelligence are:
SELF-AWARENESS
This is a fundamental skill for emotional intelligence because it underlies other skills: being aware means knowing one's nature, behaviours,and emotions, but also the events that trigger our emotional reactions.
Being aware means having a clear and defined vision of one's potential and weaknesses: in this way, one has a better chance of pursuing the right opportunities, enhancing one's talents and preventing non-functional emotions from blocking us.
Knowing ourselves offers us great opportunities: it allows us to learn to make predictions about how we will deal with the various situations that life throws us in our daily lives, thus being able to live more prepared for events, with the ability to be able to choose situations, behaviours and attitudes that are more functional for achieving our goals.
SELF-CONTROL
Self-control is closely related to self-awareness because it represents how we use that awareness to direct our behaviour. In fact, knowing one's tendencies and motivations but not acting to counteract or encourage them is tantamount to not being aware at all.
If, on the other hand, one is able to control oneself, she/he can recognize the onset of a negative emotion and use rational thought to persuade oneself not to do or say what the emotion would prompt one to do or say.
SOCIAL AWARENESS
Social awareness is the ability to clearly perceive the emotional states of others and to understand exactly what is happening to them. This ability also involves understanding both what others are feeling or thinking and what our position is regarding their feelings or thoughts: do we share them or not? Do we think like them or not?
The basic skills of social awareness are listening and observing, which enable one to shift attention from one's own thoughts to those of others. Those who can listen and observe, therefore, are able to change perspective and put themselves in others' shoes, being able to be more understanding, hence empathetic.
MANAGING INTERPERSONAL RELATIONSHIPS
Very often we don’t realize the impact our behaviour can have on others, and it is increasingly common to interact in life, but also on social media, with people who have little empathy and put their own needs ahead of those of others.
The ability to manage interpersonal relationships makes it possible to build healthier and more peaceful relationships. Usually those with low emotional intelligence, in a moment of confrontation tend to avoid head to head or respond passively-aggressively to provocations, then venting on others the anger they cannot handle.
Those with emotional intelligence, on the other hand, can avoid giving in to the temptation to attack the other person, and strive to understand him or her, rather than trying to defeat or humiliate him or her.
Follow us to find out what emotional intelligence skills are and how they can impact the workplace.
We and third parties have selected cookies or similar technologies for technical purposes and, with your consent, also for other purposes ("experience improvement" and "measurement") as specified in the Privacy policy and Cookie policy. You can freely give, refuse or withdraw your consent at any time.You can consent to the use of these technologies by using the "Accept all" button. By closing this information, you continue without accepting.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
