The 25th Pambianco Fashion Summit titled “The Fashion Industry and the Management of Uncertainty,” was held on Wednesday, November 11th, 2020. The event highlighted the impact the pandemic has had on global markets and the actions taken by companies to address this crisis.
Resulting from this year’s turbulent events, the luxury fashion sector was severely damaged by the global closure of shops, as well as by the lack of tourists – something still having an impact in European markets. The key component for facing adversity, common to all the interlocutors present at the summit, ultimately relies on “resilience.” Thanks to the willpower and team spirit, the featured companies present at the event expressed gratitude and satisfaction for the results obtained.
A recovery was highlighted in the third quarter, especially in the Asian market driven by China, where domestic consumers returned to travel, giving advantage to the areas where tax-free poles have been created (Hainan) and ultimately enabling those to benefit from the new concessions introduced by the government.
From the analysis conducted by PwC on Millennials and Generation Z, it has been discovered that in the new normal, consumers will have greater attention to the price of products and will seek a safe and accessible customer experience. Engagement will be shifted towards digital and companies will have to place more and more attention to issues relating to sustainability.
If the number of consumers who moved their shopping channel online during Covid-19 has increased in all markets, and that number will no longer return to pre-pandemic levels, it is also true that the physical brick & mortar store will continue to represent an important space for the consumer; consumers want to “touch and feel” and will continue to seek that. Omnichannel is now essential, and it has to allow a true integration between physical and digital, giving rise to a “phy-gital” shopping experience.
Another interesting find, provided by Silvio Campara, CEO of Golden Goose, underlined how the crisis has definitively changed the way of approaching the consumer, who can no longer be defined by the 4 P model (Place / Product / Price / Promotion) but from a new model based on 4 Cs (Consumer / Community / Conversations / Consideration) that all revolve around People.
A key role in the world of fashion is certainly played by Italy, where 41% of European fashion production takes place. Furthermore, 60% of the high-end product is produced in Italy (data: National Chamber of Fashion). Italian textiles and clothing allocate about 66% of their production to exports (data: Confindustria Moda). Fashion is, therefore, the second most important industry at a national level and it is extremely important to protect the entire chain that goes from large brands to SMEs. In addition to the issues of sustainability and digitalization – in order to overcome the crisis, it will be crucial also to focus on competencies and on the training of people (both for technical roles and within the retail locations): this strategy will protect the fashion chain and create added value.
Even if the numbers are still not trending positive, signs of cautious optimism came from the summit; once the health crisis is resolved, consumers will return to travel and choose European markets for their purchases because they are more advantageous to them. Ultimately, a new approach to the global consumer and an organic integration between online and offline will allow for greater engagement and the possibility of a complete customer experience.
Building Commercial Leadership to Drive Growth Across Southeast Asia
Client Snapshot
Industry: FMCG
Location: Southeast Asia
Assignment: Sales & Marketing Manager, Southeast Asia
Service: Executive Search
Client: European confectionery company With 90 years of history, our client is a leading European company specializing in chocolate and pastry products. The company has established a strong international presence currently exporting to over 110 countries, with an overall turnover of more than €400mio. Specifically in the region, the company operates across 10 Southeast Asian markets. With Thailand representing its largest market, the company has built a well-established presence across modern trade and convenience channels, while continuing to develop opportunities across other markets in the region. To support the next phase of its regional growth, the company partnered with Consea to identify a Sales & Marketing Manager responsible for Southeast Asia. The Business Challenge
The company was looking for an entrepreneurial commercial leader capable of driving growth across a diverse and highly fragmented regional market. The role would initially be designed as an individual contributor position, working closely with the Asia Business Director, who is based in Shanghai, and the European headquarters. The successful candidate would be responsible for developing and executing the regional sales and marketing strategy, managing relationships with local distribution partners, identifying new business opportunities, and strengthening the company's route-to-market strategy. A key priority was finding someone with a strong understanding of the Southeast Asian markets, particularly Indonesia, Malaysia, the Philippines, and Thailand, and with proven experience in distributor management and market expansion within the FMCG or food industry. The position also required significant autonomy, an entrepreneurial mindset, and a willingness to travel extensively across the region. Search Complexity
The assignment presented an additional layer of complexity due to its confidential nature. The company's identity could not be disclosed to potential candidates at the initial stage of the process. The client name and detailed company information were shared only once a candidate had confirmed genuine interest in the opportunity and the client had agreed to proceed with an initial interview. This required a highly targeted and discreet approach to candidate engagement, ensuring that the right level of information was provided at each stage while maintaining confidentiality throughout the search. From a talent perspective, the challenge was to identify commercial leaders who combined relevant industry experience with a genuine understanding of Southeast Asian markets and the ability to work effectively through local distribution networks. Rather than focusing on a single market, we targeted talent across three strategic locations: Singapore, Thailand, and Indonesia to identify professionals with broader regional exposure. Consea's Approach
Consea conducted a focused Executive Search combining direct market mapping, targeted outreach, and referrals to identify relevant professionals across Southeast Asia. Our consultants specifically targeted professionals with experience in: FMCG, food, and confectionery markets
Route-to-market strategy and market expansion
Distributor and partner management
Commercial development across multiple Southeast Asian markets
Working within international and multicultural organizations The search generated a strong pipeline of relevant candidates from all three target markets (Singapore, Thailand, Indonesia), including professionals with direct industry experience and proven track records in developing markets and managing distribution networks. Throughout the search, Consea worked closely with the client to manage the assessment and selection process. Shortlisted candidates met online with the Asia Business Director before progressing to interviews with senior stakeholders at the European headquarters, including the VP of Sales & Marketing. As part of the final assessment, Consea also conducted confidential reference checks to provide the client with additional insight into the candidate's professional track record, leadership style, commercial capabilities, and approach to managing relationships with internal and external stakeholders. This additional step helped further validate the candidate's suitability for a role requiring significant autonomy, regional responsibility, and close collaboration with distributors and headquarters. The Outcome
After approximately three months of search and assessment, the client successfully identified and selected a candidate with the right combination of industry knowledge, regional market experience, and commercial leadership capabilities. Following the candidate's notice period, the onboarding took place approximately three months after the conclusion of the search. The successful appointment provided the company with a dedicated commercial leader to strengthen its presence across Southeast Asia, support distributor partnerships, and identify new opportunities for market development. Business Impact Successfully appointed a Sales & Marketing Manager responsible for Southeast Asia.
Identified qualified talent across three strategic markets: Singapore, Thailand, and Indonesia.
Strengthened the company's commercial capabilities across a diverse network of Southeast Asian markets.
Supported the company's route-to-market and market expansion strategy through dedicated regional leadership.
Conducted reference checks to provide additional validation of the selected candidate's track record and suitability.
Successfully managed a confidential, cross-border Executive Search involving stakeholders across Asia and Europe. Why Consea
Building commercial leadership across Southeast Asia requires more than knowledge of individual markets. It requires an understanding of how different consumer environments, distribution models, cultures, and business practices interact across the region. Consea combines local market knowledge with an international perspective to help companies identify leaders capable of navigating this complexity and translating regional opportunities into sustainable business growth. Our experience across Asia enables us to access talent in key markets while understanding the cultural and commercial nuances that can make the difference in a successful executive appointment. Whether entering a new market, expanding an existing footprint, strengthening distributor networks, or building regional commercial capabilities, Consea partners with organizations to identify and attract leaders who can turn strategy into business results. Contact our consultants to discuss how we can support your next Executive Search.
Why hiring feels harder than it should be in Industrial and CPG — and it’s not just the labor market
If you work in Industrial, Manufacturing, or CPG, you’ve probably felt it from both sides. Companies say: “We can’t find the right talent.” Professionals say: “Roles aren’t clear, the process takes forever, and expectations keep changing.” Both statements are true — but neither gets to the real issue. From our experience supporting hiring initiatives across these sectors, most hiring challenges aren’t driven by a lack of available talent or motivation. They’re driven by misalignment between how work happens — and how roles are defined, filled, and supported.
The Reality of Industrial and CPG Work Today
These industries operate under constant pressure: Operational continuity
Tight margins
Safety, quality, and compliance standards
Supply chain volatility
Continuous improvement mandates Roles evolve quickly. Priorities shift. Teams are asked to do more with less. Yet hiring often assumes static job descriptions, perfect candidate profiles, and linear decision-making — none of which reflect reality on the ground. That disconnect shows up everywhere: In long hiring cycles
In roles that change 60 days after someone starts
In candidates dropping out of the process
In new hires feeling misled or underprepared
When Job Titles Don’t Match the Job
One of the most common issues we see across Industrial and CPG environments is roles being defined by history, not by current business need. A title stays the same, but: Scope has expanded
Stakeholders have multiplied
Expectations have shifted
Decision authority has changed The result? Candidates don’t know what they’re really signing up for
Hiring managers struggle to articulate what “good” looks like
Teams absorb friction that could have been avoided earlier This isn’t anyone’s fault.
It’s what happens when organizations move faster than their hiring infrastructure.
Hiring Is a Business System, Not a Standalone Process
Hiring outcomes reflect how clearly an organization understands itself. Strong results tend to happen when companies: Are honest about trade-offs (speed vs. experience vs. potential)
Align internally before engaging candidates
Communicate what success looks like in the first 6–12 months
Respect candidates’ time and perspective
Treat hiring as part of operational delivery, not an administrative task When that alignment is missing, even the most attractive brands struggle to convert strong candidates — especially experienced professionals who know their value.
What Candidates Are Responding to Now
Across Industrial and CPG talent markets, professionals are less focused on hype — and more focused on clarity. They’re asking: What problem am I being hired to solve?
How will my work be measured?
Who do I need to influence to be successful?
What will realistically change — and what won’t? Companies that can answer those questions clearly stand out immediately. Not because they’re perfect — but because they’re transparent.
A Better Way Forward
Improving hiring outcomes in Industrial and CPG doesn’t require reinventing the wheel. It starts with: Clear role definition grounded in current reality
Alignment between operations, leadership, and hiring teams
Processes that reflect how decisions are actually made
Conversations that respect both business needs and candidate expectations When hiring mirrors how the business truly operates, everyone wins: Teams onboard faster
New hires perform sooner
Trust increases on both sides of the table
A Thought for Leaders and Candidates Alike
Before assuming hiring is broken because “the market is tough,” it’s worth asking: Are we clear about what the work really requires today? Because in Industrial and CPG, clarity isn’t a nice-to-have — it’s a competitive advantage. Author: Candice Gist-Shaw, Delivery Manager Americas
Recruiters often ask themselves: “How can I find the best Candidate for my Client?” Of course, everything depends on the industry and the specifics of the role, but more and more often, there is a noticeable trend toward emphasizing the evaluation of soft skills in candidates. Why is this so important, and how can it be assessed during the recruitment process? Companies are increasingly preferring Candidates with well-developed interpersonal skills such as communication, collaboration, creativity, problem-solving, and adaptability. In the face of automation and artificial intelligence, soft skills are becoming essential for career success. These abilities help individuals handle crises better, manage teams effectively, and ultimately contribute to the success of the organization. An interesting study was conducted in Poland during the Pracuj.pl Festival, where experts asked members of Generation Z about the most important skills used at work. As many as 54% of respondents indicated that soft skills (such as empathy, communication, and teamwork) are the most important. In second place (37%) were specialist skills (courses, industry knowledge), followed by foreign language proficiency in third place. This shows that the younger generation values flexibility, growth, and adaptability. Rapidly changing technologies are increasing the importance of soft skills, and employers appreciate people who can think critically, build relationships, and work collaboratively. The younger generation is fully aware that technical skills can quickly become outdated, while interpersonal abilities remain universally relevant. That is why young people are increasingly treating soft skills as a key asset. These skills allow them not only to adapt to different professional roles but also to manage their careers more effectively in the long term. Recruiters are increasingly using various methods to assess candidates’ soft skills in realistic scenarios. This approach helps them better understand how someone performs in real-world job situations. Here are some examples: 1. Case Studies and Practical Tasks These help assess candidates’ reactions to real-life challenges. Goal: To evaluate how the candidate approaches solving actual problems. Assessment: Analytical thinking, creativity, decision-making, task prioritization. Example: Solving a client problem, analyzing sales data, or creating a short action plan. 2. Behavioral Interviews Analyzing work experiences and problem-solving approaches. Goal: To understand how the candidate responded to specific past situations. Assessment: Communication, collaboration, stress resistance, initiative. Sample question: “Tell me about a time when you had to quickly adapt to a change in plans. How did you handle it?” 3. Assessment Centers Simulations of professional scenarios in group settings. Goal: Comprehensive evaluation in a simulated work environment. Assessment: Teamwork, leadership, conflict resolution, flexibility. Tasks: Group discussions, presentations, decision-making games, role-playing. Conclusion As of 2025, recruitment focuses on identifying and developing candidates’ soft skills, which are crucial for success in a dynamic and diverse professional environment. The job market is evolving rapidly, and so are the expectations of both candidates and employers. Therefore, one of the key challenges for companies will be adapting recruitment processes to meet the demands of this new reality. If you want to stay up to date with the latest recruitment trends in the Polish market – and beyond – follow Consea! Our agency operates in Europe, North America, and Asia, which allows us to continuously expand our expertise in headhunting and share this knowledge with both Clients and Candidates. Umiejętności miękkie w rekrutacji
Osoby zajmujące się na co dzień rekrutacją często zadają sobie pytanie: „Jak znaleźć dla Klienta najlepszego Kandydata na dane stanowisko?”. Wszystko zależy oczywiście od branży i specyfiki roli, ale coraz częściej można zauważyć trend, jakim jest nacisk na badanie umiejętności miękkich osoby rekrutowanej. Dlaczego jest to tak ważne i jak można to sprawdzić podczas procesu rekrutacyjnego? Firmy coraz częściej preferują Kandydatów z rozwiniętymi umiejętnościami interpersonalnymi, takimi jak komunikacja, współpraca, kreatywność, rozwiązywanie problemów oraz zdolność adaptacji. W obliczu automatyzacji i sztucznej inteligencji, kompetencje miękkie stają się kluczowe dla sukcesu zawodowego. To one pozwalają lepiej radzić sobie w sytuacjach kryzysowych, efektywnie zarządzać zespołem, a co za tym idzie – wpływać na sukces organizacji. Ciekawe badanie zostało przeprowadzone w Polsce podczas Festiwalu Pracuj.pl, gdzie eksperci zapytali przedstawicieli pokolenia Z o najważniejsze umiejętności wykorzystywane w pracy. Aż 54% ankietowanych odpowiedziało, że to właśnie „umiejętności miękkie” (empatia, komunikatywność, umiejętność pracy w grupie) są najbardziej istotne. Na drugim miejscu (37%) znalazły się umiejętności specjalistyczne (kursy, wiedza branżowa), a trzecie miejsce zajęła znajomość języków obcych. To pokazuje, że młode pokolenie stawia na elastyczność, rozwój i zdolność adaptacji. Szybko zmieniające się technologie sprawiają, że umiejętności miękkie zyskują na znaczeniu, a pracodawcy doceniają osoby, które potrafią myśleć krytycznie, budować relacje i działać w zespole. Młode pokolenie doskonale zdaje sobie sprawę, że kompetencje techniczne mogą szybko się dezaktualizować, a zdolności interpersonalne pozostają uniwersalne. To właśnie dlatego młodzi ludzie coraz częściej traktują umiejętności miękkie jako kluczowy atut. Dzięki nim są w stanie nie tylko odnaleźć się w różnych rolach zawodowych, ale także skuteczniej zarządzać swoją karierą w dłuższej perspektywie. Rekruterzy coraz częściej wykorzystują różne metody, aby ocenić umiejętności miękkie Kandydatów w realistycznych scenariuszach. Takie podejście pozwala lepiej zrozumieć, jak dana osoba radzi sobie w rzeczywistych sytuacjach zawodowych. Oto przykłady: 1. Case studies i zadania praktyczne: Pozwalają sprawdzić reakcje na realne wyzwania. Cel: Sprawdzić, jak Kandydat podchodzi do rozwiązywania rzeczywistych problemów. Ocena: Myślenie analityczne, kreatywność, podejmowanie decyzji, priorytetyzacja zadań. Przykład: Rozwiązanie problemu Klienta, analiza danych sprzedażowych czy stworzenie krótkiego planu działań. 2. Wywiady behawioralne: Analiza doświadczeń zawodowych i podejścia do problemów. Cel: Zrozumieć, jak Kandydat reagował na konkretne sytuacje w przeszłości. Ocena: Komunikacja, współpraca, odporność na stres, inicjatywa. Przykład pytania: "Opowiedz o sytuacji, w której musiałeś szybko dostosować się do zmiany planu. Jak sobie poradziłeś?" 3. Assessment centers: Symulacje sytuacji zawodowych w zespołach. Cel: Kompleksowa ocena w warunkach symulacyjnych. Ocena: Praca zespołowa, przywództwo, rozwiązywanie konfliktów, elastyczność. Zadania: Dyskusje grupowe, prezentacje, gry decyzyjne, odgrywanie ról. Podsumowując, w 2025 roku rekrutacja koncentruje się na identyfikowaniu i rozwijaniu kompetencji miękkich Kandydatów, które są kluczowe dla sukcesu w dynamicznym i zróżnicowanym środowisku zawodowym. Rynek pracy zmienia się dynamicznie, a wraz z nim ewoluują oczekiwania zarówno Kandydatów, jak i pracodawców. Zatem kluczowym wyzwaniem dla firm będzie dopasowanie procesów rekrutacyjnych do nowych realiów. Jeśli chcesz być na bieżąco z aktualnymi trendami rekrutacji na rynku polskim (i nie tylko) – obserwuj Consea! Nasza agencja jest obecna m.in. w Europie, Ameryce Północnej i Azji, a to pozwala nam stale poszerzać naszą wiedzę w zakresie „headhuntingu” i dzielić się tymi kompetencjami zarówno z Klientami, jak i Kandydatami. Iga Paskiewicz - Recruitment Consultant
India’s Labour Market: Navigating Opportunities, Challenges, and Strategic Growth
As companies continue to reassess their global operating models, India has emerged as one of the most attractive destinations for investment, manufacturing, and talent acquisition. Supported by favorable demographics, competitive labour costs, and a rapidly expanding economy, the country is increasingly becoming a key component of international growth and diversification strategies.
A Favourable Macroeconomic Environment
With a population exceeding 1.4 billion people, India is now the world's most populous nation. This demographic advantage provides organizations with access to a vast and continuously growing labour pool across a wide range of sectors and skill levels. From a cost perspective, India remains highly competitive. While labour costs have risen significantly in China over the past two decades, India continues to offer comparatively lower wage structures, particularly in manufacturing, engineering, business services, and technology functions. Combined with government initiatives aimed at attracting foreign investment and strengthening industrial capabilities, this has contributed to sustained economic growth and increasing international interest. The country's expanding domestic market further enhances its attractiveness, allowing businesses to access both production capacity and growing consumer demand within a single market.
Why Global Companies Are Investing in India
Increasing geopolitical uncertainty and supply chain disruptions have accelerated the adoption of "China Plus One" strategies, encouraging organizations to diversify operations across multiple Asian markets. As a result, a growing number of multinational companies have already established or are establishing manufacturing facilities, engineering centres, shared service operations, and technology hubs throughout India. Industries such as automotive, electronics, pharmaceuticals, industrial manufacturing, and information technology have been particularly active in expanding their presence. The country's leading business centres continue to attract the majority of investment and talent. Key hubs include Mumbai, Delhi NCR, Bengaluru, Hyderabad, Chennai, Pune, and Ahmedabad, each offering distinct strengths in areas such as manufacturing, technology, financial services, and research and development.
Opportunities and Structural Challenges
While India's potential is significant, organizations must also navigate a number of structural and cultural complexities. One of the most frequently reported challenges is the leadership capability gap. Although the country produces a large number of highly qualified graduates and technical professionals, demand for experienced leaders often exceeds supply. Companies expanding their operations in India frequently encounter difficulties in recruiting professionals with 15-20+ years of experience who combine technical expertise, international exposure, strategic thinking, and people leadership skills. As a result, leadership hiring timelines are often significantly longer than in more mature markets, and retention of key talent has become a strategic priority. Cultural considerations also play an important role. India is characterized by considerable regional diversity and remains influenced by social structures that have evolved over centuries. Business practices, communication styles, and expectations around hierarchy can differ substantially from those commonly found in Western organizations. In addition, while the business environment has improved significantly, companies may still encounter challenges related to bureaucracy, regulatory complexity, and varying governance standards depending on the region and industry.
Talent and Leadership: The Critical Success Factor
As India continues to attract international investment, the competition for talent is intensifying. While access to talent is generally strong, employee retention remains a challenge in many sectors. In technology, engineering, shared services, and multinational environments, professionals are often presented with multiple opportunities, creating intense competition among employers. Organizations increasingly invest in employer branding, career development programs, leadership coaching, and internal mobility initiatives to improve retention and engagement.
Conclusion
India's long-term opportunity extends far beyond labour cost advantages. The organizations that will be most successful are those that approach India as a strategic talent market, investing in leadership development, employee engagement, succession planning, and organizational capability building. In an environment where competition for top talent continues to intensify, human capital strategy will increasingly determine which companies are able to translate India's growth potential into sustainable business success. Author: Matteo Scipioni Bertoli - Head of Business Development & Delivery APAC
Navigating China Retail Landscape and HR Implications
As mentioned in our previous article on China Labor Market Outlook, numbers for China seem to be encouraging and improving for this 2024, further evidenced by last year GDP growth of 5.2%, which accounts for one third of global GDP. While several macroeconomic indicators are pointing in a promising direction, there are also other areas that are still cause for concern, shaping both consumer behavior and enterprise strategies. Indeed, a negative consumer and business “sentiment” still permeate in China, which is influenced by a variety of factors: the collapse in property transactions and a 5% decline in exports, zero growth in fixed asset investment by privately-owned companies, and double-digit youth unemployment. Although lower sentiment levels increased savings rate to 31.7% in 2023, which represents a significant reservoir of potential spending power should consumer confidence recover, consumer sentiment in China reflects a blend of caution and resilience. Based on McKinsey report, in general consumers are spending more conservatively and they are not necessarily opting for cheaper brands. They are seeking more value through different channels or discounts and promotions. This is evidenced by a significant portion of consumers (47%) changing retailers for lower prices rather than opting for cheaper brands (19%). Looking at the tourism industry, while international travel has rebounded significantly, reaching 77% of pre-COVID levels by early 2024, spending patterns indicate a shift towards experiences over mere transactions. However, even though buying abroad is not that attractive compared to the past (price attractiveness), Chinese travelers spend more than pre-covid as shopping is still a substantial part of the travelling experience: Japan: +117% Singapore: +40% Europe: +20% (these data are related to 2023 in comparison with the consumption in 2019) The automotive sector represents another promising area of growth in consumption. While overall auto sales grew by a 17%, during the first two months of the year, electric vehicles outpaced this number with a 37% surge, highlighting changes in consumer preference for greener alternatives. In fact, EVs now represent 35.6 percent of China's total automotive market. Thus, even though there is still a negative sentiment from consumers and enterprises, number shows that in 2024 retail sales grew of +5%, with goods contributing a 4.6% rise. Remarkably, foodservice sales leapt by 12.5 percent, indicating a robust recovery in hospitality sectors. Future Trends: Charting the Course Forward Looking ahead, key trends emerge that will shape consumer behavior and market dynamics. Consumers are increasingly seeking self-insurance, purpose-driven brands, and a sense of belonging. They are becoming savvier about what they buy and have high expectations on and willingness to pay for meaningful ESG attributes, e.g. authenticity and transparency, brand’s social responsibility and reputation. This calls for brands to establish clear identities and foster communities around their products, while maintaining a delicate balance between brand value and trendiness, which is pivotal in navigating the evolving retail landscape. HR Implications: Navigating Change and Uncertainty In the realm of HR, the shifting retail and overall market landscape and consumers spending behaviors necessitate strategic adaptation. Disruptive supply chain issues, currency fluctuations, and a shifting regional landscape necessitates cost-cutting measures, for a more streamlined and efficient operations. Considering this, businesses have adopted a more conservative outlook and measures. Hiring freezes and digital transformation initiatives are on the rise, with 40% and 34% of companies respectively prioritizing these areas. Moreover, restructuring efforts, often involving dual roles managed by single individuals, are becoming commonplace. As China's retail sector charts a course through turbulent waters, adaptation and agility emerge as the cornerstones of success. By embracing change, fostering resilient consumer relationships, and strategically navigating HR implications, retailers can carve a path towards sustainable success in China's evolving retail landscape. Follow us on LinkedIn to stay up to date! Sources: Event: Retail Insights: Navigating Recent Uncertainties Among China Consumers: Brand Building Versus Short Term Actions, Italian Chamber of Commerce 2023 McKinsey China Consumer Report, McKinsey & Company Report: Mainland China and Hong Kong Luxury Market: Unlock infinite growth possibilities and sustainable value of luxurious lifestyle, PWC, April 2024 Article: Consumer market overcomes COVID impact, China Daily, April 2024 https://www.chinadaily.com.cn/a/202404/29/WS662efa39a31082fc043c4923.html Authors Alessandra Yin, Senior Consultant APAC Valentina Meng, Recruitment Consultant & China Social Media Manager
Employer Branding: The Art of Attracting the Best Talent
As we have already seen in the article "Upskilling & Reskilling: The Future of Work, Talent Shortage, and Human Capacity Within Organizations", in Mexico, it is increasingly difficult for companies to attract and retain the right talent. Therefore, you hear a lot about the Employer Branding concept, which consists on communicating the mission, values and culture of an organization to build their reputation and an attractive differentiation for their talent market.
Companies that foster a good reputation and outstanding workplace culture can attract and retain the most valuable talent, ultimately allowing them to be more competitive in the continuously changing world of work. One of the most recognized global authorities in this field is Great Place to Work.
Some of the companies with multinational talent in Mexico earning of the title of "Great Place To Work 2023" have been: Cisco, Accenture, Astra Zeneca, Monex Grupo Financiero, Ericsson México, Novo Nordisk México, Tequila Sauza, and BASF (Puebla site).
It is no coincidence that the most successful companies in the recent decades are the ones delivering the "best practices" in Employer Branding: Google is widely recognized for its business culture and Innovative Human Resources policies; Apple focuses on creativity, innovation, together with the personal and professional development of its employees; Sales Force has created a company culture focused on values, diversity and inclusion.
Employer Branding is also becoming more and more relevant due to the increasing importance given to the wellbeing of employees and the purpose of the company in the labor market.
Those companies not only have a strategy to attract the best talents but they are also committed to creating an authentic, inclusive, positive and meaningful company culture.
Employer Branding is meant to generate a sense of belonging and commitment by transmitting the fundamental purpose of the company and its raison d'être. This helps the talent acquisition and management strategy that share the same values (or behaviors) of the company (business and organization strategy) and also the desire to be part of something that well aligns with their own values, passions, and ambitions. Some important key points to consider are: generating opportunities for employee development and growth within the company’s organization; fostering a positive and equitable work environment that promotes inclusion, diversity, and well-being; and ultimately provide competitive compensation.
As said, today the reputation of a company is more important than ever. In Mexico, 1 in 3 people have turned down a job offer because of a negative review about working at a specific company.
There are in fact some online sources, available to anyone that needs to evaluate a company’s reputation; the most popular ones are: Merco and Glassdoor.
Consea Group, as a local and global firm with 45+ years in the Executive Search industry, is a strategic and reliable partner that can support you in managing your human resources challenges. As it becomes more difficult to find the best talent for companies, in a more globalization-oriented market, so does the need to implement strategies with the support of experts that know how to attract local and international talents in your market of reference. Thanks to our knowledge of different markets and industries, we can provide the best experience and sew a consulting plan tailored to your company to define an effective approach for your Talent Acquisition strategy.
Follow Consea Group on LinkedIn to stay up to date on the latest labor market trends.
Author: Enríque Pedroza – Business Development Manager in Consea Group, Mexico
Read the article in Spanish:
Employer Branding: El arte de atraer el mejor talento
Como ya hemos visto en el artículo anterior, “Upskilling & Reskilling: El futuro del trabajo, la escasez de talento y las capacidades humanas dentro de las organizaciones” en México cada vez es más difícil para las empresas atraer y retener el talento adecuado. Por esta razón, se escucha mucho sobre el concepto Employer Branding, que consiste en comunicar la misión, los valores y la cultura de una organización para construir su reputación y una diferenciación atractiva para su mercado de talento.
Las empresas que fomentan una buena reputación y una cultura laboral excepcional pueden atraer y retener el talento más valioso, lo que en última instancia les permite ser más competitivas en un mundo laboral en constante cambio.
Una de las autoridades mundiales más reconocidas en este campo es Great Place to Work.
Algunas de las empresas con talento multinacional en México ganadoras del título “Great Place To Work 2023” han sido: Cisco, Accenture, Astra Zeneca, Monex Grupo Financiero, Ericsson México, Novo Nordisk México, Tequila Sauza y BASF.
No es casualidad que las empresas más exitosas de las últimas décadas sean las que ofrecen las "mejores prácticas" en Employer Branding: Google es ampliamente reconocida por su cultura empresarial y políticas innovadoras de Recursos Humanos; Apple se centra en la creatividad, la innovación, junto con el desarrollo personal y profesional de sus empleados; Sales Force ha creado una cultura empresarial centrada en los valores, la diversidad y la inclusión.
El Employer Branding también está cobrando cada vez más relevancia debido a la creciente importancia que se le da al bienestar de los empleados y al propósito de la empresa en el mercado laboral.
Estas empresas no sólo tienen una estrategia para atraer a los mejores talentos, sino que también están comprometidas con la creación de una cultura empresarial auténtica, inclusiva, positiva y significativa.
El Employer Branding pretende generar sentimiento de pertenencia y compromiso transmitiendo el propósito fundamental de la empresa y su razón de ser. Esto ayuda a la estrategia de adquisición y gestión de talentos que comparten los mismos valores (o comportamientos) de la empresa (estrategia de negocio y organización) y también el deseo de ser parte de algo que se alinee bien con sus propios valores, pasiones y ambiciones. Algunos puntos clave importantes a considerar son: generar oportunidades de desarrollo y crecimiento de los empleados dentro de la organización de la empresa; fomentar un ambiente de trabajo positivo y equitativo que promueva la inclusión, la diversidad, el bienestar y en última instancia, proporcionar una compensación competitiva.
Como ya hemos dicho, hoy la reputación de una empresa es más importante que nunca. En México 1 de cada 3 personas ha rechazado una oferta laboral debido a una crítica negativa sobre trabajar en una empresa específica.
De hecho existen algunas fuentes en línea disponibles para cualquiera que necesite evaluar la reputación de una empresa, algunas de las más populares son: Merco y Glassdoor.
Consea Group, como firma local y global con más de 45 años en la industria de Executive Search, es un socio estratégico y confiable que puede apoyarlo en la gestión de sus desafíos de recursos humanos. A medida que se hace más difícil encontrar el mejor talento para las empresas, en un mercado más orientado a la globalización, también lo hace la necesidad de implementar estrategias con el apoyo de expertos que sepan atraer talentos locales e internacionales en su mercado de referencia. Gracias a nuestro conocimiento de diferentes mercados e industrias, podemos brindarle la mejor experiencia y diseñar un plan de consultoría adaptado a su empresa para definir un enfoque efectivo para su estrategia de Adquisición de Talento.
Siga a Consea Group para mantenerse actualizado sobre las últimas tendencias del mercado laboral.
Autor: Enríque Pedroza – Business Development Manager in Consea Group, Mexico
Unmasking Brilliance: Empowering Strategies to Conquer Imposter Syndrome
Managing the impostor phenomenon during a job interview can be a daunting task, but with some guidance from a recruiter, candidates can navigate this challenge more effectively. First and foremost, it's essential for candidates to acknowledge that they are not alone in experiencing these feelings of self-doubt. Impostor syndrome is more common than one might think, even among highly successful individuals. Understanding that these feelings are normal can help alleviate some of the anxiety associated with them. Secondly, candidates should focus on their achievements and qualifications. Before the interview, it's crucial to review their resume and remind themselves of their accomplishments. By emphasizing their strengths and past successes, candidates can boost their confidence and counteract feelings of inadequacy. Additionally, they should prepare specific examples of how their skills and experiences align with the job requirements. Being well-prepared with concrete evidence can help candidates feel more self-assured during the interview. Furthermore, it's essential for candidates to practice positive self-talk. They should challenge negative thoughts and replace them with affirmations of their capabilities. Recruiters recommend practicing mindfulness techniques to stay present during the interview and avoid getting caught up in self-doubt. Breathing exercises and visualization can be particularly helpful in staying calm and focused. Lastly, seeking support from a mentor or coach can be invaluable. A trusted advisor can provide valuable feedback, help candidates recognize their worth, and offer guidance on how to handle the impostor phenomenon. Overall, by acknowledging their feelings, focusing on their achievements, practicing positive self-talk, and seeking support, candidates can effectively manage the impostor phenomenon during a job interview, increasing their chances of presenting themselves confidently and securing the desired position. Example how Consea has helped candidates navigate Imposter Syndrome During a recent interview for a senior HR management position, the candidate, let's call her Melissa, exhibited classic signs of Imposter Syndrome. Melissa had an impressive resume with years of experience in her field, yet as soon as the interview started, she seemed uneasy. As I delved into her accomplishments and expertise, she downplayed her achievements, attributing them to luck or teamwork rather than acknowledging her own skills. It was clear that she struggled with recognizing her worth and was haunted by the fear of not being as capable as her credentials suggested. In an attempt to address this, I shifted the conversation to focus on specific projects she had led. I asked for details about challenges faced, strategies employed, and outcomes achieved. As she passionately described her experiences, it became evident that her contributions were significant and impactful. This scenerio highlighted the importance of not just evaluating a candidate's qualifications on paper but also understanding their self-perception and mindset. Here at Consea, I, as a headhunter, benefited from delving deeper into the psychological aspects of the candidate to uncover hidden potential and help them overcome Imposter Syndrome during the interview process. Author: Julia Galloway, Human Resources Business Partner
Consea’s Resume Myths, Tips, and Tricks
Advice from our recruitment team that will help your resume stand out. The first impression does not have to be the one that matters when selecting a Candidate but the resume is the business card through which Candidates make themselves known by the companies. Here are some tips for getting the most out of your resume. MYTH: A graphic / creative CV captures more attention The European format is not always the best choice when writing a resume, you can also use more creative templates but on the basis of your graphic skills. An essential and clear resume is better than one which is incomprehensible and difficult to read. SUGGESTION: If you do not have graphic skills, create a typical resume in MS Word that contains all the essential information and describes your work experience better than a thousand graphics. TIP: There are several websites that offer templates and ideas to create an original but at the same time effective resume. If you do not already know them we suggest you try Canva www.canva.com. MYTH: You have to insert the photo on your resume Certainly, being able to associate a face to a resume is a great help and makes the resume emerge but you need to remember that the photo must be professional and appropriate. SUGGESTION: It is better not to insert personal photographs or taken from group photos. Take time to take a picture which shows your professionalism and represents only you. TIP: Once you have taken the photo, use it both for your resume and LinkedIn profile. It will allow you to give uniformity to the way you present yourself and will make you easily recognizable. MYTH: Provide details about hobbies and personal characteristics. Adding your hobbies and personal characteristics to your resume can be a plus but only if they provide real added value. SUGGESTION: Each information that you decided to write in your resume is evaluated therefore it is better to insert only these elements that could have a value for the position you apply for. TIP: Think about which competence (transversal or specific) can recall the information provided and select only the relevant ones (e.g. competitive activity – determination and achievement of results; reading – curiosity / information and education; cooking – creativity). MYTH: Less is more! A resume does not necessarily have to be one page, especially if you have several years of experience, but at the same time it should not be discursive or include too much details as it risks losing effectiveness. SUGGESTION: An effective resume is between 2 and 3 pages. It reports professional experience in chronological order from the current position to the oldest. It contains relevant information and a brief description of each role, highlighting specific skills and knowledge (There are companies that associate different role content to the same job title. If a short description is therefore associated with the job title it will be easier to identify Candidate’s responsibilities.) It is useful to add some detailed information such as the number of people managed / business size / results achieved. Finally, it is worth specifying the knowledge of a foreign language through the competence levels of the Common European Framework of Reference for Languages (CEFR) and not through terms such as “good”, “fluent”. TIP: The resume is your business card – Imagine that those who receive it do not know you and they want to have an overview of your skills and then explore them in an interview, but if some key information is missing (knowledge of a particular sector, program / channel …) they could exclude you from the selection process. MYTH: Lying in resume makes it more appealing It is well known that lies have short legs so it is better to expose your work path honestly and be able to motivate any discontinuities in your work experience. SUGGESTION: A good recruiter does not judge the book by its cover but, wanting to build a relationship of mutual trust and reliability with the Candidate, will tend not to contact people who have talked about a different work path than the one actually lived or have boasted skills / responsibilities never acquired. MYTH: Give a “personal” touch to the CV / Do not insert personal details It is not necessary to enter detailed information about your personal life (e.g. names of children, spouse…) but do not forget to enter your contact information (phone number and e-mail address – verify if they are correct!) in order to be effectively contacted. It is often useful to put in your date of birth, which does not have to be seen as a discriminating factor but as a data that allows you to see the profile as a whole.
The Next Competitive Advantage Won’t Be Artificial Intelligence. It Will Be Human Intelligence
For decades, companies and nations built their competitive advantage by accumulating knowledge. The world's leading universities, research centers, access to information and ability to develop specialized talent created barriers that few competitors could overcome. This logic shaped the knowledge economy and defined what organizations looked for in their leaders. For the first time, that paradigm is beginning to change. Artificial intelligence is democratizing access to knowledge at an unprecedented pace. Information, research, analytical models and strategic insights that once required years of experience or large teams of specialists can now be accessed in seconds. This does not diminish the importance of artificial intelligence. On the contrary, it is likely to become the most transformative technology of our generation. Its greatest impact, however, may not be the creation of more knowledge, but the fact that knowledge itself is becoming less of a competitive differentiator. As knowledge becomes increasingly accessible, competitive advantage shifts from knowing more to interpreting better. The ability to ask the right questions, connect seemingly unrelated ideas, understand complex contexts and make sound decisions when there are no obvious answers becomes far more valuable than simply having access to information. In other words, as artificial intelligence expands our capacity to know, human intelligence becomes the critical factor in turning knowledge into judgment. This shift creates a particularly compelling opportunity for Brazil and Latin America. For decades, the region has largely been defined by its challenges: economic volatility, regulatory uncertainty, political change, currency fluctuations and business environments where unpredictability has often been the norm. While these conditions have traditionally been viewed as obstacles to growth, they have also shaped a generation of leaders who have learned to make decisions under uncertainty, adapt strategies with speed and lead organizations in environments where change is constant rather than exceptional. At Consea, we are seeing this reality become increasingly evident in our international assignments. Global organizations are no longer looking only for executives with strong technical credentials. They are looking for leaders capable of exercising sound judgment in ambiguous situations, building trust across cultures, balancing competing priorities and transforming uncertainty into strategic direction. Technical expertise remains essential, but it is no longer enough to explain why certain executives consistently stand out in a global environment. This may help explain why Brazilian and Latin American executives are gaining increasing recognition in leadership roles around the world. The experience of operating in highly complex markets has developed capabilities that are difficult to replicate in more predictable environments. Judgment, adaptability, resilience, systems thinking and the ability to lead people through uncertainty have evolved from desirable leadership qualities into essential competitive advantages. Artificial intelligence will continue to redefine the way organizations operate, but it cannot replace judgment. It cannot build trust, understand the subtle dynamics of organizational culture or assume responsibility for decisions that shape the future of a business. As knowledge becomes more widely available, the leaders who create the greatest value will be those who know how to apply it with discernment, perspective and long-term vision. Perhaps the most profound impact of artificial intelligence will not be technological, but human. By democratizing knowledge, it highlights a simple reality: the true competitive advantage of any organization will continue to depend on the quality of the decisions made by its leaders. In that respect, Brazil and Latin America may have far more to contribute to the future of global leadership than they are often given credit for. Markets develop companies. Complexity develops leaders. Author: Samir Amad, Country Manager Brazil Versão em português
A próxima vantagem competitiva não será a inteligência artificial. Será a inteligência humana.
Durante décadas, empresas e países construíram sua vantagem competitiva a partir da capacidade de acumular conhecimento. As melhores universidades, os maiores centros de pesquisa, o acesso às melhores informações e a formação de especialistas criaram barreiras competitivas que pareciam intransponíveis. Foi essa lógica que definiu a economia do conhecimento e moldou o perfil dos líderes mais valorizados nas últimas décadas. Pela primeira vez, esse paradigma começa a mudar. A inteligência artificial está democratizando o acesso ao conhecimento em uma velocidade sem precedentes. Informações, análises, pesquisas e modelos que antes exigiam anos de experiência ou grandes equipes especializadas hoje podem ser acessados em poucos segundos. Isso não reduz a importância da inteligência artificial. Ao contrário, ela será provavelmente a tecnologia mais transformadora da nossa geração. No entanto, seu efeito mais profundo talvez não seja produzir mais conhecimento, mas reduzir o valor competitivo de simplesmente possuí-lo. Quando o conhecimento se torna amplamente acessível, a vantagem deixa de estar em quem sabe mais e passa a estar em quem interpreta melhor. A capacidade de formular as perguntas certas, conectar informações aparentemente desconexas, compreender contextos complexos e tomar decisões quando não existe uma resposta evidente torna-se muito mais relevante do que o simples acesso à informação. Em outras palavras, à medida que a inteligência artificial amplia nossa capacidade de conhecer, cresce também a importância da inteligência humana para transformar conhecimento em julgamento. Essa mudança cria uma oportunidade particularmente interessante para o Brasil e para a América Latina. Durante muito tempo, nossa região foi percebida principalmente pelos desafios que enfrenta: volatilidade econômica, mudanças regulatórias frequentes, instabilidade política, oscilações cambiais e um ambiente de negócios marcado pela imprevisibilidade. Embora esses fatores tenham sido frequentemente tratados como obstáculos ao desenvolvimento, eles também moldaram uma geração de líderes acostumados a decidir em cenários de elevada complexidade, adaptar estratégias rapidamente e conduzir organizações em ambientes onde a única constante é a mudança. Na Consea, observamos essa realidade de forma cada vez mais clara em nossos projetos internacionais. Empresas globais não procuram apenas executivos com sólida formação técnica. Procuram líderes capazes de exercer discernimento em contextos ambíguos, construir confiança entre diferentes culturas, equilibrar interesses conflitantes e transformar incerteza em direção estratégica. O conhecimento técnico continua sendo indispensável, mas já não basta para explicar por que determinados executivos se destacam em um ambiente global cada vez mais complexo. Talvez essa seja uma das razões pelas quais profissionais brasileiros e latino-americanos vêm ganhando espaço em posições estratégicas ao redor do mundo. A experiência adquirida em mercados desafiadores desenvolveu competências que dificilmente podem ser reproduzidas em ambientes mais previsíveis. Julgamento, capacidade de adaptação, resiliência, visão sistêmica e habilidade para liderar pessoas em momentos de incerteza deixaram de ser características desejáveis para se tornarem competências centrais da liderança contemporânea. A inteligência artificial continuará evoluindo e redefinindo a forma como as organizações operam. No entanto, ela não substitui discernimento, não constrói confiança, não compreende as nuances de uma cultura organizacional e tampouco assume a responsabilidade pelas decisões que definirão o futuro de uma empresa. Quanto mais o conhecimento se torna acessível, maior tende a ser o valor daqueles capazes de utilizá-lo com equilíbrio, senso crítico e visão de longo prazo. Talvez a maior transformação provocada pela inteligência artificial não seja tecnológica, mas humana. Ao democratizar o conhecimento, ela torna evidente que a verdadeira vantagem competitiva das organizações continuará sendo a qualidade das decisões tomadas por seus líderes. E, nesse aspecto, acreditamos que Brasil e América Latina têm muito mais a oferecer ao mundo do que normalmente se reconhece. Mercados desenvolvem empresas. A complexidade desenvolve líderes. Autor: Samir Amad, Country Manager Brazil
The 56th edition of Cosmoprof Worldwide Bologna has just concluded, taking place from March 20 to 23, 2025, with significant participation, confirming its status as a leading event in the cosmetics industry. This year’s results once again highlighted great success: over 3,000 companies from 65 countries participated (35% of which for the first time), along with more than 250,000 visitors and industry professionals. The global scale of the event was further emphasized by the presence of 80 international delegations. There is no doubt that in recent years, the beauty industry—including makeup, skincare, and haircare—has experienced significant global growth. In 2023, global beauty market retail sales grew to $446 billion, marking a 10% increase compared to 2022. Forecasts indicate that the market will continue to expand, reaching a revenue of $673.70 billion by 2025, with a projected compound annual growth rate (CAGR) of 3.35% for the period 2025–2029 (source: McKinsey). The cosmetics industry is undergoing a profound transformation, both in terms of values and market dynamics, including distribution channels. What are the main trends? Clean Beauty and Sustainability: consumers are increasingly attentive to product ingredient lists (INCI), favoring natural and eco-friendly solutions. This has led many companies to adopt the “Clean Beauty” philosophy, introducing organic and sustainable product lines.
E-commerce and Social Media: the online sale of beauty products has seen exponential growth in recent years. Platforms like TikTok and Instagram have become essential for discovering and purchasing cosmetics, with social commerce on the rise. Beauty influencers, in particular, are shaping the future of product promotion and sponsorship.
Technological Innovation: the integration of artificial intelligence (AI) in product development is revolutionizing the industry. AI enables companies to analyze huge amounts of data, such as consumer preferences and market trends, optimizing product development and enhancing operational efficiency.
Inclusivity and Personalization: the growing demand for products that cater to diverse consumer needs highlights inclusivity and personalization. This trend reflects increased awareness of diversity. Personalization allows companies to create tailored, almost “custom-made” solutions that meet individual preferences, fostering deeper connections and strengthening customer loyalty. Innovation, technology, trend awareness, and inspiration are key elements in this industry, whose continuous growth is deeply rooted. Cosmetics are closely linked to personal identity, intimacy, and self-esteem, and the beauty sector has the unique ability to swiftly adapt to consumer desires. This makes it an extremely resilient industry, capable of withstanding inflation and economic crises. As mentioned earlier, the global beauty market is continuously expanding, with an estimated value of just under $700 billion. Of this, skincare accounts for 28%, haircare for 17%, and makeup for 14%. From a geographical perspective, the Asia-Pacific region leads the growth, followed by North America. The fastest-growing regions are Latin America, the Middle East, and Africa, all experiencing double-digit growth rates. Western Europe is growing at a rate of 4.9%. The expansion of the beauty industry has also had a significant impact on the job market in Italy, where the cosmetics sector employs approximately 155,000 people across the entire supply chain, from production to distribution. Italy stands out as a center of excellence in this sector, both in research and development and in manufacturing. This growth has created an increasing demand for qualified professionals, highlighting the need to attract highly skilled and structured profiles suited to the industry’s landscape while also investing in training and skills development. Consea, a company specializing in recruiting and human capital consulting, serves as a strategic partner for businesses in the beauty sector. With in-depth knowledge of the global market and the ability to identify professionals with targeted expertise, Consea supports companies in sourcing and attracting talent—both with specific beauty backgrounds and cross-sector experiences that bring added value. Furthermore, Consea assists businesses in defining talent management strategies, helping build career development paths aimed at retaining key professionals. In an ever-evolving industry like cosmetics, partnering with an expert like Consea presents a tangible opportunity to successfully navigate challenges and change. Author Chiara Altomonte, CEO Fashion&Retail and Consumer division
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