If you work in Industrial, Manufacturing, or CPG, you’ve probably felt it from both sides.
Companies say: “We can’t find the right talent.” Professionals say: “Roles aren’t clear, the process takes forever, and expectations keep changing.”
Both statements are true — but neither gets to the real issue. From our experience supporting hiring initiatives across these sectors, most hiring challenges aren’t driven by a lack of available talent or motivation.
They’re driven by misalignment between how work happens — and how roles are defined, filled, and supported.
The Reality of Industrial and CPG Work Today
These industries operate under constant pressure:
Operational continuity
Tight margins
Safety, quality, and compliance standards
Supply chain volatility
Continuous improvement mandates
Roles evolve quickly. Priorities shift. Teams are asked to do more with less.
Yet hiring often assumes static job descriptions, perfect candidate profiles, and linear decision-making — none of which reflect reality on the ground.
That disconnect shows up everywhere:
In long hiring cycles
In roles that change 60 days after someone starts
In candidates dropping out of the process
In new hires feeling misled or underprepared
When Job Titles Don’t Match the Job
One of the most common issues we see across Industrial and CPG environments is roles being defined by history, not by current business need.
A title stays the same, but:
Scope has expanded
Stakeholders have multiplied
Expectations have shifted
Decision authority has changed
The result?
Candidates don’t know what they’re really signing up for
Hiring managers struggle to articulate what “good” looks like
Teams absorb friction that could have been avoided earlier
This isn’t anyone’s fault. It’s what happens when organizations move faster than their hiring infrastructure.
Hiring Is a Business System, Not a Standalone Process
Hiring outcomes reflect how clearly an organization understands itself.
Strong results tend to happen when companies:
Are honest about trade-offs (speed vs. experience vs. potential)
Align internally before engaging candidates
Communicate what success looks like in the first 6–12 months
Respect candidates’ time and perspective
Treat hiring as part of operational delivery, not an administrative task
When that alignment is missing, even the most attractive brands struggle to convert strong candidates — especially experienced professionals who know their value.
What Candidates Are Responding to Now
Across Industrial and CPG talent markets, professionals are less focused on hype — and more focused on clarity.
They’re asking:
What problem am I being hired to solve?
How will my work be measured?
Who do I need to influence to be successful?
What will realistically change — and what won’t?
Companies that can answer those questions clearly stand out immediately.
Not because they’re perfect — but because they’re transparent.
A Better Way Forward
Improving hiring outcomes in Industrial and CPG doesn’t require reinventing the wheel.
It starts with:
Clear role definition grounded in current reality
Alignment between operations, leadership, and hiring teams
Processes that reflect how decisions are actually made
Conversations that respect both business needs and candidate expectations
When hiring mirrors how the business truly operates, everyone wins:
Teams onboard faster
New hires perform sooner
Trust increases on both sides of the table
A Thought for Leaders and Candidates Alike
Before assuming hiring is broken because “the market is tough,” it’s worth asking: Are we clear about what the work really requires today?
Because in Industrial and CPG, clarity isn’t a nice-to-have — it’s a competitive advantage.
The New Executive Search in Brazil: The Silent War for Leaders Who Don’t Yet Exist
For decades, the Brazilian executive search market operated according to a relatively predictable logic: identifying executives with solid career trajectories, consistent industry experience, a track record of results, and strong political acumen. This model worked in a young Brazil, with a growing population, an abundant labor force, and relatively clear economic cycles. But the country has changed. And senior executive recruitment has not. Brazil is aging faster than companies can grasp. Brazil’s economically active population is undergoing a historic transformation. Between 2006 and 2020, the share of professionals over 50 in the formal labor market jumped from 12.6% to 19%. In absolute numbers, the total has nearly doubled: from 4.4 million to 8.7 million workers. The projections are even more striking: by 2040, six out of ten Brazilian workers will be over 45 years old. This completely changes the logic of the leadership pipeline in Brazil. The problem is that companies continue to hire CEOs and executives as if we were still in 2005. Meanwhile: 78% of Brazilian companies admit to having age barriers in hiring, 41% of Brazilian professionals report experiencing age discrimination in the corporate environment, and more than 65% of companies still lack structured generational inclusion programs. The math is harsh. Brazil is aging. Executives are aging. Consumers are aging. But selection criteria remain stuck in adolescence. Traditional executive search has always sought predictable patterns: specific universities; linear careers; similar international experiences; “safe” profiles; politically neutral leaders; executives molded to preserve structures. The problem is that the Brazilian business environment no longer rewards stability and has begun to reward extreme adaptability. The new high-performance executive is not necessarily the most technically skilled. Companies today need leaders capable of operating simultaneously across five tensions: growth with austerity; transformation with legacy; innovation with governance; speed with scarcity; artificial intelligence with human leadership. This radically alters the role of executive search. The search is no longer just for experience but for mental architecture. The Brazilian paradox: there is a shortage of ready-made leaders precisely when there is an excess of available experience. Brazil currently has more than 23.5 million professionals over the age of 50 active in the labor market. Yet boards continue to repeat a dangerously misguided phrase: “We can’t find ready successors.” They do find them. But they often dismiss these executives because the market has created a silent bias: associating youth with transformation and maturity with obsolescence. This is a strategic mistake. The coming decades will be less about technical knowledge and more about executive judgment. And judgment isn’t accelerated by an MBA. It is forged in crises. The next corporate war will be generational, and few companies are prepared to manage organizations where the following will coexist simultaneously: Baby Boomers;
Generation X;
Millennials;
Generation Z;
and, soon, Generation Alpha. Five generations coexisting within the same corporate structure represent more than just age diversity. They represent different relationships with power, authority, career, risk, loyalty, speed, technology, and purpose. Any company that fails to effectively manage this coexistence will face a structural problem with execution. The executive search of the future will not merely recruit functional leaders. It will recruit generational interpreters. Executive search is no longer just recruitment. It has become competitive intelligence. The best executive search processes no longer begin with a job description. They begin with a much deeper question:
“What kind of leadership will be needed to survive in Brazil over the next 10 years?”
That answer is rarely found within the company. Because the greatest corporate risk today is not technological. It is cognitive. Companies fail because they continue to make decisions using outdated mental maps. The true role of modern executive search is to break through thought bubbles. Not just to fill seats. Brazil will face a severe shortage of adaptive leadership, and in the coming years, the country will simultaneously grapple with: an aging population, a shortage of specialized talent, pressure for productivity, accelerated technological transformation, increased regulatory complexity, ESG pressure, and profound changes in consumer behavior. This will require a new category of executives. Fewer “process managers.” More transformation architects. The problem is that these leaders are rare. And rarity completely changes the game of executive search. In the near future, companies will not just compete for market share. They will compete for executive cognitive capacity. The most dangerous advice in the market today is: “bring in someone like the previous one.” That phrase has destroyed more companies than economic crises. The emerging Brazil demands different CEOs: more adaptable; less hierarchical; more human; more context-oriented; more emotionally resilient; and far better prepared to lead in ambiguity. Modern executive search can no longer be conservative. Because the Brazilian business environment is no longer. The question that will define the winners Brazilian companies still ask old questions: “Who has done this before?” “Who knows the industry?” “Who comes from a competitor?” “Who fits the cultural profile?” Winning companies will start asking something different:
“Who can lead a future we can’t yet describe?”
This will be the true frontier of executive search in Brazil. And it has already begun. Author: Samir Amad, Country Manager Brazil Sources: The main sources used for demographic data, the labor market, and projections were: IBGE, IPEA, Agência Brasil, and studies and analyses on age inclusion and professionals aged 50+.
O Novo Executive Search no Brasil: a Guerra Silenciosa pelos Líderes que Ainda Não Existem
Durante décadas, o mercado brasileiro de executive search operou sob uma lógica relativamente previsível: identificar executivos com trajetória sólida, experiência setorial consistente, histórico de resultados e boa capacidade política. Esse modelo funcionou em um Brasil jovem, em expansão populacional, abundante em mão de obra e com ciclos econômicos relativamente claros. Mas o país mudou. E o recrutamento de altos executivos ainda não. O Brasil está envelhecendo mais rápido do que as empresas conseguem entender. A população economicamente ativa brasileira está sofrendo uma transformação histórica. Entre 2006 e 2020, a participação de profissionais acima de 50 anos no mercado formal saltou de 12,6% para 19%. Em números absolutos, o total praticamente dobrou: de 4,4 milhões para 8,7 milhões de trabalhadores. As projeções são ainda mais impactantes: até 2040, seis em cada dez trabalhadores brasileiros terão mais de 45 anos. Isso muda completamente a lógica do leadership pipeline no Brasil. O problema é que as empresas continuam contratando CEOs e diretores como se ainda estivéssemos em 2005. Enquanto isso: 78% das empresas brasileiras admitem possuir barreiras etárias na contratação, 41% dos profissionais brasileiros relatam sofrer discriminação etária no ambiente corporativo, mais de 65% das empresas ainda não possuem programas estruturados de inclusão geracional. A matemática é cruel. O Brasil está envelhecendo. Os executivos estão envelhecendo. Os consumidores estão envelhecendo. Mas os critérios de seleção continuam adolescentes. O executive search tradicional sempre buscou padrões previsíveis: universidades específicas; carreiras lineares; experiências internacionais semelhantes; perfis “seguros”; líderes politicamente neutros; executivos moldados para preservar estruturas. O problema é que o ambiente de negócios brasileiro deixou de recompensar estabilidade e passou a premiar adaptabilidade extrema. O novo executivo de alta performance não é necessariamente o mais técnico. As empresas hoje precisam de líderes capazes de operar simultaneamente em cinco tensões: crescimento com austeridade; transformação com legado; inovação com governança; velocidade com escassez; inteligência artificial com liderança humana. Isso altera radicalmente o papel do executive search. A busca deixa de ser apenas por experiência e passa a ser por arquitetura mental. O paradoxo brasileiro: faltam líderes prontos justamente quando há excesso de experiência disponível. O Brasil possui hoje mais de 23,5 milhões de profissionais acima de 50 anos ativos no mercado de trabalho. Ainda assim, conselhos seguem repetindo uma frase perigosamente equivocada: “Não encontramos sucessores prontos.” Encontram, sim. Mas frequentemente descartam esses executivos porque o mercado criou um viés silencioso: associar juventude à transformação e maturidade à obsolescência. Isso é um erro estratégico. As próximas décadas serão menos sobre conhecimento técnico e mais sobre julgamento executivo. E julgamento não se acelera em MBA. Ele é construído em crises. A próxima guerra corporativa será geracional e poucas empresas estão preparadas para administrar organizações onde coexistirão simultaneamente: Baby Boomers;
Geração X;
Millennials;
Geração Z;
e, em breve, Geração Alpha. Cinco gerações convivendo na mesma estrutura corporativa não representam apenas diversidade etária. Representam diferentes relações com poder, autoridade, carreira, risco, lealdade, velocidade, tecnologia e propósito. A empresa que não souber liderar essa convivência terá um problema estrutural de execução. O executive search do futuro não recrutará apenas líderes funcionais. Recrutará tradutores geracionais. O executive search deixou de ser recrutamento. Tornou-se inteligência competitiva. Os melhores processos de busca de executivos não começam mais com uma job description. Começam com uma pergunta muito mais profunda:
“Que tipo de liderança será necessária para sobreviver ao Brasil dos próximos 10 anos?”
Essa resposta raramente está dentro da empresa. Porque o maior risco corporativo hoje não é tecnológico. É cognitivo. Empresas fracassam porque continuam tomando decisões usando mapas mentais ultrapassados. O verdadeiro papel do executive search moderno é romper bolhas de pensamento. Não apenas preencher cadeiras. O Brasil viverá uma escassez brutal de liderança adaptativa e nos próximos anos, o país enfrentará simultaneamente: envelhecimento populacional, escassez de talentos especializados, pressão por produtividade, transformação tecnológica acelerada, aumento da complexidade regulatória, pressão ESG, e mudanças profundas no comportamento de consumo. Isso exigirá uma nova categoria de executivos. Menos “gestores de processos”. Mais arquitetos de transformação. O problema é que esses líderes são raros. E raridade muda completamente o jogo do executive search. No futuro próximo, empresas não disputarão apenas market share. Disputarão capacidade cognitiva executiva. O conselho mais perigoso do mercado hoje é: “traga alguém parecido com o anterior” Essa frase destruiu mais empresas do que crises econômicas. O Brasil que emerge exige CEOs diferentes: mais adaptáveis; menos hierárquicos; mais humanos; mais orientados a contexto; mais resilientes emocionalmente; e muito mais preparados para liderar ambiguidade. O executive search moderno não pode mais ser conservador. Porque o ambiente de negócios brasileiro já não é. A pergunta que definirá os vencedores As empresas brasileiras ainda fazem perguntas antigas: “Quem já fez isso antes?” “Quem conhece o setor?” “Quem vem de concorrente?” “Quem tem o perfil cultural?” As empresas vencedoras começarão a perguntar algo diferente:
“Quem consegue liderar um futuro que ainda não sabemos descrever?”
Essa será a verdadeira fronteira do executive search no Brasil. E ela já começou. Autor: Samir Amad, Country Manager Brasil Fontes: As principais fontes utilizadas para dados demográficos, mercado de trabalho e projeções foram: IBGE, IPEA, Agência Brasil e Estudos e análises sobre inclusão etária e profissionais 50+.
Employer Branding: The Art of Attracting the Best Talent
As we have already seen in the article "Upskilling & Reskilling: The Future of Work, Talent Shortage, and Human Capacity Within Organizations", in Mexico, it is increasingly difficult for companies to attract and retain the right talent. Therefore, you hear a lot about the Employer Branding concept, which consists on communicating the mission, values and culture of an organization to build their reputation and an attractive differentiation for their talent market.
Companies that foster a good reputation and outstanding workplace culture can attract and retain the most valuable talent, ultimately allowing them to be more competitive in the continuously changing world of work. One of the most recognized global authorities in this field is Great Place to Work.
Some of the companies with multinational talent in Mexico earning of the title of "Great Place To Work 2023" have been: Cisco, Accenture, Astra Zeneca, Monex Grupo Financiero, Ericsson México, Novo Nordisk México, Tequila Sauza, and BASF (Puebla site).
It is no coincidence that the most successful companies in the recent decades are the ones delivering the "best practices" in Employer Branding: Google is widely recognized for its business culture and Innovative Human Resources policies; Apple focuses on creativity, innovation, together with the personal and professional development of its employees; Sales Force has created a company culture focused on values, diversity and inclusion.
Employer Branding is also becoming more and more relevant due to the increasing importance given to the wellbeing of employees and the purpose of the company in the labor market.
Those companies not only have a strategy to attract the best talents but they are also committed to creating an authentic, inclusive, positive and meaningful company culture.
Employer Branding is meant to generate a sense of belonging and commitment by transmitting the fundamental purpose of the company and its raison d'être. This helps the talent acquisition and management strategy that share the same values (or behaviors) of the company (business and organization strategy) and also the desire to be part of something that well aligns with their own values, passions, and ambitions. Some important key points to consider are: generating opportunities for employee development and growth within the company’s organization; fostering a positive and equitable work environment that promotes inclusion, diversity, and well-being; and ultimately provide competitive compensation.
As said, today the reputation of a company is more important than ever. In Mexico, 1 in 3 people have turned down a job offer because of a negative review about working at a specific company.
There are in fact some online sources, available to anyone that needs to evaluate a company’s reputation; the most popular ones are: Merco and Glassdoor.
Consea Group, as a local and global firm with 45+ years in the Executive Search industry, is a strategic and reliable partner that can support you in managing your human resources challenges. As it becomes more difficult to find the best talent for companies, in a more globalization-oriented market, so does the need to implement strategies with the support of experts that know how to attract local and international talents in your market of reference. Thanks to our knowledge of different markets and industries, we can provide the best experience and sew a consulting plan tailored to your company to define an effective approach for your Talent Acquisition strategy.
Follow Consea Group on LinkedIn to stay up to date on the latest labor market trends.
Author: Enríque Pedroza – Business Development Manager in Consea Group, Mexico
Read the article in Spanish:
Employer Branding: El arte de atraer el mejor talento
Como ya hemos visto en el artículo anterior, “Upskilling & Reskilling: El futuro del trabajo, la escasez de talento y las capacidades humanas dentro de las organizaciones” en México cada vez es más difícil para las empresas atraer y retener el talento adecuado. Por esta razón, se escucha mucho sobre el concepto Employer Branding, que consiste en comunicar la misión, los valores y la cultura de una organización para construir su reputación y una diferenciación atractiva para su mercado de talento.
Las empresas que fomentan una buena reputación y una cultura laboral excepcional pueden atraer y retener el talento más valioso, lo que en última instancia les permite ser más competitivas en un mundo laboral en constante cambio.
Una de las autoridades mundiales más reconocidas en este campo es Great Place to Work.
Algunas de las empresas con talento multinacional en México ganadoras del título “Great Place To Work 2023” han sido: Cisco, Accenture, Astra Zeneca, Monex Grupo Financiero, Ericsson México, Novo Nordisk México, Tequila Sauza y BASF.
No es casualidad que las empresas más exitosas de las últimas décadas sean las que ofrecen las "mejores prácticas" en Employer Branding: Google es ampliamente reconocida por su cultura empresarial y políticas innovadoras de Recursos Humanos; Apple se centra en la creatividad, la innovación, junto con el desarrollo personal y profesional de sus empleados; Sales Force ha creado una cultura empresarial centrada en los valores, la diversidad y la inclusión.
El Employer Branding también está cobrando cada vez más relevancia debido a la creciente importancia que se le da al bienestar de los empleados y al propósito de la empresa en el mercado laboral.
Estas empresas no sólo tienen una estrategia para atraer a los mejores talentos, sino que también están comprometidas con la creación de una cultura empresarial auténtica, inclusiva, positiva y significativa.
El Employer Branding pretende generar sentimiento de pertenencia y compromiso transmitiendo el propósito fundamental de la empresa y su razón de ser. Esto ayuda a la estrategia de adquisición y gestión de talentos que comparten los mismos valores (o comportamientos) de la empresa (estrategia de negocio y organización) y también el deseo de ser parte de algo que se alinee bien con sus propios valores, pasiones y ambiciones. Algunos puntos clave importantes a considerar son: generar oportunidades de desarrollo y crecimiento de los empleados dentro de la organización de la empresa; fomentar un ambiente de trabajo positivo y equitativo que promueva la inclusión, la diversidad, el bienestar y en última instancia, proporcionar una compensación competitiva.
Como ya hemos dicho, hoy la reputación de una empresa es más importante que nunca. En México 1 de cada 3 personas ha rechazado una oferta laboral debido a una crítica negativa sobre trabajar en una empresa específica.
De hecho existen algunas fuentes en línea disponibles para cualquiera que necesite evaluar la reputación de una empresa, algunas de las más populares son: Merco y Glassdoor.
Consea Group, como firma local y global con más de 45 años en la industria de Executive Search, es un socio estratégico y confiable que puede apoyarlo en la gestión de sus desafíos de recursos humanos. A medida que se hace más difícil encontrar el mejor talento para las empresas, en un mercado más orientado a la globalización, también lo hace la necesidad de implementar estrategias con el apoyo de expertos que sepan atraer talentos locales e internacionales en su mercado de referencia. Gracias a nuestro conocimiento de diferentes mercados e industrias, podemos brindarle la mejor experiencia y diseñar un plan de consultoría adaptado a su empresa para definir un enfoque efectivo para su estrategia de Adquisición de Talento.
Siga a Consea Group para mantenerse actualizado sobre las últimas tendencias del mercado laboral.
Autor: Enríque Pedroza – Business Development Manager in Consea Group, Mexico
Why hiring feels harder than it should be in Industrial and CPG — and it’s not just the labor market
If you work in Industrial, Manufacturing, or CPG, you’ve probably felt it from both sides. Companies say: “We can’t find the right talent.” Professionals say: “Roles aren’t clear, the process takes forever, and expectations keep changing.” Both statements are true — but neither gets to the real issue. From our experience supporting hiring initiatives across these sectors, most hiring challenges aren’t driven by a lack of available talent or motivation. They’re driven by misalignment between how work happens — and how roles are defined, filled, and supported.
The Reality of Industrial and CPG Work Today
These industries operate under constant pressure: Operational continuity
Tight margins
Safety, quality, and compliance standards
Supply chain volatility
Continuous improvement mandates Roles evolve quickly. Priorities shift. Teams are asked to do more with less. Yet hiring often assumes static job descriptions, perfect candidate profiles, and linear decision-making — none of which reflect reality on the ground. That disconnect shows up everywhere: In long hiring cycles
In roles that change 60 days after someone starts
In candidates dropping out of the process
In new hires feeling misled or underprepared
When Job Titles Don’t Match the Job
One of the most common issues we see across Industrial and CPG environments is roles being defined by history, not by current business need. A title stays the same, but: Scope has expanded
Stakeholders have multiplied
Expectations have shifted
Decision authority has changed The result? Candidates don’t know what they’re really signing up for
Hiring managers struggle to articulate what “good” looks like
Teams absorb friction that could have been avoided earlier This isn’t anyone’s fault.
It’s what happens when organizations move faster than their hiring infrastructure.
Hiring Is a Business System, Not a Standalone Process
Hiring outcomes reflect how clearly an organization understands itself. Strong results tend to happen when companies: Are honest about trade-offs (speed vs. experience vs. potential)
Align internally before engaging candidates
Communicate what success looks like in the first 6–12 months
Respect candidates’ time and perspective
Treat hiring as part of operational delivery, not an administrative task When that alignment is missing, even the most attractive brands struggle to convert strong candidates — especially experienced professionals who know their value.
What Candidates Are Responding to Now
Across Industrial and CPG talent markets, professionals are less focused on hype — and more focused on clarity. They’re asking: What problem am I being hired to solve?
How will my work be measured?
Who do I need to influence to be successful?
What will realistically change — and what won’t? Companies that can answer those questions clearly stand out immediately. Not because they’re perfect — but because they’re transparent.
A Better Way Forward
Improving hiring outcomes in Industrial and CPG doesn’t require reinventing the wheel. It starts with: Clear role definition grounded in current reality
Alignment between operations, leadership, and hiring teams
Processes that reflect how decisions are actually made
Conversations that respect both business needs and candidate expectations When hiring mirrors how the business truly operates, everyone wins: Teams onboard faster
New hires perform sooner
Trust increases on both sides of the table
A Thought for Leaders and Candidates Alike
Before assuming hiring is broken because “the market is tough,” it’s worth asking: Are we clear about what the work really requires today? Because in Industrial and CPG, clarity isn’t a nice-to-have — it’s a competitive advantage. Author: Candice Gist-Shaw, Delivery Manager Americas
In the intricate dance of global commerce, the proximity of nations often plays a crucial role. Nowhere is this more evident than in the evolving relationship between the United States and Mexico. The rise of nearshoring—the practice of relocating production processes to nearby countries—has sparked a new chapter in their economic interdependence. Nearshoring has emerged as a strategic response to the limitations an d uncertainties associated with traditional offshoring practices. As US companies seek to optimize their supply chains and reduce dependency on distant manufacturing hubs, Mexico has emerged as an attractive alternative. The geographical proximity, coupled with favorable trade agreements such as the USMCA, has positioned Mexico as a prime destination for nearshoring initiatives. The convergence of Asian investment in Mexico under the USMCA framework holds promise for all stakeholders involved. Despite the difficult relations with the US in the most recent year(s), thanks to the Nearshoring, Asian firms gain access to a vast consumer market, reduced trade barriers, and a competitive edge in global supply chains. Meanwhile, Mexico stands to benefit from increased foreign direct investment, technology transfer, and job creation, bolstering its position as a manufacturing powerhouse in the Americas. The impact of nearshoring on the US-Mexico relationship transcends bilateral trade figures. It catalyzes economic growth on both sides of the border, stimulating job creation, infrastructure development, and innovation. By leveraging Mexico's skilled workforce and strategic location, US companies gain a competitive edge in the global marketplace while contributing to the socio-economic advancement of their southern neighbor. As Mexico gears up to welcome a wave of new businesses and witness the expansion of existing enterprises in 2024, the outlook for job opportunities has never been brighter. With projections estimating the creation of up to 400,000 jobs in the formal sector within the first three months of the year, the Mexican workforce stands poised to embark on a journey of growth and prosperity. By embracing innovation, seizing opportunities, and leveraging their talents, individuals can play a pivotal role in driving economic growth, fostering innovation, and shaping the future of Mexico's vibrant labor market. In today's hyper-competitive business landscape, talent has emerged as the ultimate differentiator and driver of organizational success. By partnering with Consea Group, companies gain access to a strategically committed to helping them attract, retain, and develop top talent that propels their business forward. Whether it's navigating the challenges of globalization, addressing industry-specific talent gaps, or adapting to evolving market trends, Consea Group empowers clients to stay agile, innovative, and ahead of the competition. With established offices in Mexico (since 2015) and in the US (since 2017) Consea Group brings a wealth of knowledge and expertise to the table. Leveraging their deep understanding of different markets and industries, their team of seasoned professionals is adept at identifying and attracting top-tier talent, both locally and internationally. Whether it's executive leadership roles, specialized technical positions, or niche skill sets, Consea Group has the insight and resources to deliver customized solutions tailored to each client's unique requirements. Follow Consea Group to stay updated on the latest labor market trends and check out our latest open positions! Authors: Antonella Cerabona, CEO North America & LATAM Enríque Pedroza, Business Development Manager MX Read the article in Spanish:
Nearshoring: un punto de inflexión para el comercio mundial
En la intrincada danza del comercio global, la proximidad de las naciones suele desempeñar un papel crucial. En ninguna parte esto es más evidente que en la evolución de la relación entre Estados Unidos y México. El auge del Nearshoring (la práctica de reubicar los procesos de producción en países cercanos) ha desencadenado un nuevo capítulo en su interdependencia económica. El Nearshoring ha surgido como una respuesta estratégica a las limitaciones e incertidumbres asociadas con las prácticas tradicionales de deslocalización. Mientras las empresas estadounidenses buscan optimizar sus cadenas de suministro y reducir la dependencia de centros de fabricación distantes, México ha surgido como una alternativa atractiva. La proximidad geográfica, sumada a acuerdos comerciales favorables como el T-MEC, ha posicionado a México como un destino principal para iniciativas de nearshoring. La convergencia de la inversión asiática en México bajo el marco del T-MEC es prometedora para todos los actores involucrados. A pesar de las difíciles relaciones con Estados Unidos en los últimos años, gracias al Nearshoring las empresas asiáticas obtienen acceso a un vasto mercado de consumo, barreras comerciales reducidas y una ventaja competitiva en las cadenas de suministro globales. Mientras tanto, México se beneficiará del aumento de la inversión extranjera directa, la transferencia de tecnología y la creación de empleo, lo que reforzará su posición como potencia manufacturera en las Américas. El impacto del Nearshoring en la relación entre Estados Unidos y México trasciende las cifras del comercio bilateral. Cataliza el crecimiento económico en ambos lados de la frontera, estimulando la creación de empleo, el desarrollo de infraestructura y la innovación. Al aprovechar la fuerza laboral calificada y la ubicación estratégica de México, las empresas estadounidenses obtienen una ventaja competitiva en el mercado global y al mismo tiempo contribuyen al avance socioeconómico de su vecino del sur. Mientras México se prepara para recibir una ola de nuevas empresas y ser testigo de la expansión de las empresas existentes en 2024, las perspectivas de oportunidades laborales nunca han sido más brillantes. Con proyecciones que estiman la creación de hasta 400.000 empleos en el sector formal dentro de los primeros tres meses del año, la fuerza laboral mexicana está preparada para embarcarse en un viaje de crecimiento y prosperidad. Al adoptar la innovación, aprovechar las oportunidades y aprovechar sus talentos, las personas pueden desempeñar un papel fundamental a la hora de impulsar el crecimiento económico, fomentar la innovación y dar forma al futuro del vibrante mercado laboral de México. En el panorama empresarial hipercompetitivo actual, el talento se ha convertido en el principal diferenciador e impulsor del éxito organizacional. Al asociarse con Consea Group, las empresas obtienen acceso a una compañia estratégicamente comprometida para ayudarlas a atraer, retener y desarrollar los mejores talentos que impulsen su negocio. Ya sea enfrentando los desafíos de la globalización, abordando las brechas de talento específicas de la industria o adaptándose a las tendencias cambiantes del mercado, Consea Group permite a sus clientes mantenerse ágiles, innovadores y por delante de la competencia. Con oficinas establecidas en México (desde 2015) y en EE. UU. (desde 2017), Consea Group aporta una gran cantidad de conocimientos y experiencia. Aprovechando nuestro profundo conocimiento de diferentes mercados e industrias, nuestro equipo de profesionales experimentados son expertos en identificar y atraer talento de primer nivel, tanto a nivel local como internacional. Ya sean roles de liderazgo ejecutivo, puestos técnicos especializados o conjuntos de habilidades específicas, Consea Group tiene el conocimiento y los recursos para ofrecer soluciones personalizadas adaptadas a los requisitos únicos de cada cliente. ¡Siga a Consea Group para mantenerse actualizado sobre las últimas tendencias del mercado laboral y consulte nuestros últimos puestos vacantes! Autores: Antonella Cerabona, CEO North America & LATAM Enríque Pedroza, Business Development Manager MX
Recruiters often ask themselves: “How can I find the best Candidate for my Client?” Of course, everything depends on the industry and the specifics of the role, but more and more often, there is a noticeable trend toward emphasizing the evaluation of soft skills in candidates. Why is this so important, and how can it be assessed during the recruitment process? Companies are increasingly preferring Candidates with well-developed interpersonal skills such as communication, collaboration, creativity, problem-solving, and adaptability. In the face of automation and artificial intelligence, soft skills are becoming essential for career success. These abilities help individuals handle crises better, manage teams effectively, and ultimately contribute to the success of the organization. An interesting study was conducted in Poland during the Pracuj.pl Festival, where experts asked members of Generation Z about the most important skills used at work. As many as 54% of respondents indicated that soft skills (such as empathy, communication, and teamwork) are the most important. In second place (37%) were specialist skills (courses, industry knowledge), followed by foreign language proficiency in third place. This shows that the younger generation values flexibility, growth, and adaptability. Rapidly changing technologies are increasing the importance of soft skills, and employers appreciate people who can think critically, build relationships, and work collaboratively. The younger generation is fully aware that technical skills can quickly become outdated, while interpersonal abilities remain universally relevant. That is why young people are increasingly treating soft skills as a key asset. These skills allow them not only to adapt to different professional roles but also to manage their careers more effectively in the long term. Recruiters are increasingly using various methods to assess candidates’ soft skills in realistic scenarios. This approach helps them better understand how someone performs in real-world job situations. Here are some examples: 1. Case Studies and Practical Tasks These help assess candidates’ reactions to real-life challenges. Goal: To evaluate how the candidate approaches solving actual problems. Assessment: Analytical thinking, creativity, decision-making, task prioritization. Example: Solving a client problem, analyzing sales data, or creating a short action plan. 2. Behavioral Interviews Analyzing work experiences and problem-solving approaches. Goal: To understand how the candidate responded to specific past situations. Assessment: Communication, collaboration, stress resistance, initiative. Sample question: “Tell me about a time when you had to quickly adapt to a change in plans. How did you handle it?” 3. Assessment Centers Simulations of professional scenarios in group settings. Goal: Comprehensive evaluation in a simulated work environment. Assessment: Teamwork, leadership, conflict resolution, flexibility. Tasks: Group discussions, presentations, decision-making games, role-playing. Conclusion As of 2025, recruitment focuses on identifying and developing candidates’ soft skills, which are crucial for success in a dynamic and diverse professional environment. The job market is evolving rapidly, and so are the expectations of both candidates and employers. Therefore, one of the key challenges for companies will be adapting recruitment processes to meet the demands of this new reality. If you want to stay up to date with the latest recruitment trends in the Polish market – and beyond – follow Consea! Our agency operates in Europe, North America, and Asia, which allows us to continuously expand our expertise in headhunting and share this knowledge with both Clients and Candidates. Umiejętności miękkie w rekrutacji
Osoby zajmujące się na co dzień rekrutacją często zadają sobie pytanie: „Jak znaleźć dla Klienta najlepszego Kandydata na dane stanowisko?”. Wszystko zależy oczywiście od branży i specyfiki roli, ale coraz częściej można zauważyć trend, jakim jest nacisk na badanie umiejętności miękkich osoby rekrutowanej. Dlaczego jest to tak ważne i jak można to sprawdzić podczas procesu rekrutacyjnego? Firmy coraz częściej preferują Kandydatów z rozwiniętymi umiejętnościami interpersonalnymi, takimi jak komunikacja, współpraca, kreatywność, rozwiązywanie problemów oraz zdolność adaptacji. W obliczu automatyzacji i sztucznej inteligencji, kompetencje miękkie stają się kluczowe dla sukcesu zawodowego. To one pozwalają lepiej radzić sobie w sytuacjach kryzysowych, efektywnie zarządzać zespołem, a co za tym idzie – wpływać na sukces organizacji. Ciekawe badanie zostało przeprowadzone w Polsce podczas Festiwalu Pracuj.pl, gdzie eksperci zapytali przedstawicieli pokolenia Z o najważniejsze umiejętności wykorzystywane w pracy. Aż 54% ankietowanych odpowiedziało, że to właśnie „umiejętności miękkie” (empatia, komunikatywność, umiejętność pracy w grupie) są najbardziej istotne. Na drugim miejscu (37%) znalazły się umiejętności specjalistyczne (kursy, wiedza branżowa), a trzecie miejsce zajęła znajomość języków obcych. To pokazuje, że młode pokolenie stawia na elastyczność, rozwój i zdolność adaptacji. Szybko zmieniające się technologie sprawiają, że umiejętności miękkie zyskują na znaczeniu, a pracodawcy doceniają osoby, które potrafią myśleć krytycznie, budować relacje i działać w zespole. Młode pokolenie doskonale zdaje sobie sprawę, że kompetencje techniczne mogą szybko się dezaktualizować, a zdolności interpersonalne pozostają uniwersalne. To właśnie dlatego młodzi ludzie coraz częściej traktują umiejętności miękkie jako kluczowy atut. Dzięki nim są w stanie nie tylko odnaleźć się w różnych rolach zawodowych, ale także skuteczniej zarządzać swoją karierą w dłuższej perspektywie. Rekruterzy coraz częściej wykorzystują różne metody, aby ocenić umiejętności miękkie Kandydatów w realistycznych scenariuszach. Takie podejście pozwala lepiej zrozumieć, jak dana osoba radzi sobie w rzeczywistych sytuacjach zawodowych. Oto przykłady: 1. Case studies i zadania praktyczne: Pozwalają sprawdzić reakcje na realne wyzwania. Cel: Sprawdzić, jak Kandydat podchodzi do rozwiązywania rzeczywistych problemów. Ocena: Myślenie analityczne, kreatywność, podejmowanie decyzji, priorytetyzacja zadań. Przykład: Rozwiązanie problemu Klienta, analiza danych sprzedażowych czy stworzenie krótkiego planu działań. 2. Wywiady behawioralne: Analiza doświadczeń zawodowych i podejścia do problemów. Cel: Zrozumieć, jak Kandydat reagował na konkretne sytuacje w przeszłości. Ocena: Komunikacja, współpraca, odporność na stres, inicjatywa. Przykład pytania: "Opowiedz o sytuacji, w której musiałeś szybko dostosować się do zmiany planu. Jak sobie poradziłeś?" 3. Assessment centers: Symulacje sytuacji zawodowych w zespołach. Cel: Kompleksowa ocena w warunkach symulacyjnych. Ocena: Praca zespołowa, przywództwo, rozwiązywanie konfliktów, elastyczność. Zadania: Dyskusje grupowe, prezentacje, gry decyzyjne, odgrywanie ról. Podsumowując, w 2025 roku rekrutacja koncentruje się na identyfikowaniu i rozwijaniu kompetencji miękkich Kandydatów, które są kluczowe dla sukcesu w dynamicznym i zróżnicowanym środowisku zawodowym. Rynek pracy zmienia się dynamicznie, a wraz z nim ewoluują oczekiwania zarówno Kandydatów, jak i pracodawców. Zatem kluczowym wyzwaniem dla firm będzie dopasowanie procesów rekrutacyjnych do nowych realiów. Jeśli chcesz być na bieżąco z aktualnymi trendami rekrutacji na rynku polskim (i nie tylko) – obserwuj Consea! Nasza agencja jest obecna m.in. w Europie, Ameryce Północnej i Azji, a to pozwala nam stale poszerzać naszą wiedzę w zakresie „headhuntingu” i dzielić się tymi kompetencjami zarówno z Klientami, jak i Kandydatami. Iga Paskiewicz - Recruitment Consultant
Retention, Culture & Leadership in 2026: Key Insights from IACCSE Seminars in Miami & Atlanta
In February, Consea had the pleasure of participating in two highly engaging seminars organized by the Italy‑America Chamber of Commerce Southeast (IACCSE) in Miami and Atlanta.
The sessions brought together executives and entrepreneurs from across the Italian‑American business community, all facing a common challenge: attracting, retaining, and developing talent in an increasingly competitive U.S. labor market. Drawing on Consea’s experience in executive search and human capital advisory, the workshops explored what truly drives retention in 2026 and how European‑headquartered companies can better understand — and meet — the expectations of their U.S. workforce.
Understanding the U.S. Talent Landscape
Today’s U.S. workforce is highly mobile, selective, and shaped by real‑time expectations around growth, recognition, and leadership presence.
While compensation remains important, it is rarely the decisive factor in turnover. Employees typically disengage long before they resign — when they feel undervalued, overlooked, or unable to envision a future in the organization. Three forces are shaping culture and retention in 2026: Belonging is built within teams, not only through senior leadership.
As AI permeates workflows, human connection becomes the differentiator.
Culture evolves through daily behaviors and rituals, not one‑off programs. For European companies operating in the U.S., this context requires a shift in pace, transparency, and communication.
U.S. Employees in 2026: What Makes Them Stay
Across both cities, leaders aligned on four elements that consistently influence U.S. retention: Clear, Visible Growth Opportunities Employees want to understand exactly what “the next step” looks like — including the skills required and available pathways. Generic development promises are no longer enough. Enabled and Present Managers Managers remain the strongest retention lever. Weekly clarity, short 1:1s, and timely recognition shape employees’ perception of their future. Authentic, Frequent Recognition Recognition must be real, specific, and timely. In an era of AI‑generated content, employees immediately sense when feedback feels automated or impersonal. Wellbeing as a Business KPI Wellbeing can no longer sit on the periphery. Employees expect it to be integrated into everyday culture, team rhythms, and leadership practices.
European Headquarters vs. U.S. Expectations: Common Gaps
For many European companies, the challenge is not lack of commitment — it is a misalignment of pace and visibility. The most common gaps discussed during the seminars included: Decision‑making speed and transparency
What feels like thoughtful evaluation in Europe can be interpreted as ambiguity in the U.S.
Continuous feedback vs. annual cycles
U.S. employees expect immediate, frequent input — not year‑end reviews.
Proof of internal mobility
Employees want visible examples of internal moves and concrete skill pathways. Addressing these gaps doesn’t require significant investment; it requires consistency and clarity.
Five High‑Impact, Low‑Cost Tactics Employers Can Implement Now
The seminars focused on practical actions that participants could deploy immediately, including: Quarterly Stay Interviews Three simple questions predict engagement early and allow managers to act before issues escalate. Structured 30/60/90‑Day Onboarding Retention starts on Day One. Identity‑building, early wins, and a buddy system dramatically improve outcomes. Weekly Micro‑Recognition Rituals A 10‑minute team ritual that reinforces progress and strengthens culture in real time. Personalized, AI‑Assisted Learning Paths AI can support managers by mapping skills and tailoring development — while keeping human connection at the center. Visible Skill and Career Paths for Each Role Publishing skill requirements and highlighting internal success stories builds trust and credibility. These practices become powerful when turned into predictable rituals, not episodic initiatives.
A Retention System Built for 2026
Throughout both events, a key message resonated:
Retention is not a program. It is a system. A system built on five integrated pillars: Listen — stay interviews, sentiment analysis, pulse checks
Enable Managers — toolkits, scripts, developmental support
Show Growth — transparent, personalized career pathways
Recognize — frequent, human, specific feedback
Integrate Wellbeing — into the lived daily experience Organizations that operationalize these practices see measurable improvements in performance, culture, and retention.
Closing Reflection
People stay where they feel seen, where they can grow, and where the culture they experience is real and consistent every day. Consea is proud to support companies across the Americas in building leadership effectiveness, organizational clarity, and talent systems capable of sustaining long‑term growth — especially for European organizations navigating the U.S. market. We extend our sincere thanks to the IACCSE and to all participants for the insightful discussions in Miami and Atlanta. For more information on how Consea supports organizations in executive search, leadership advisory, and human capital consulting, we invite you to connect with us. Author: Antonella Cerabona — Head of Americas, Consea Group
Our office is getting bigger: new opening in Singapore
Consea Group, one of the leading executive search and HR consulting firms in the world, is proud to announce the opening of its new office in Singapore in June 2023. With the opening of the new office, Consea Group aims to expand its reach in the Asia-Pacific region and better serve its clients. The new office in Singapore will be the seventh branch at international level, joining its offices in Shanghai, Krakow, Sao Paolo, Mexico City, Chicago, and New York. Consea Group is dedicated at providing its clients with the highest quality executive search services, and the new office in Singapore will be no exception. With almost 20 years of experience in Asia thanks to the Shanghai office, Consea decided to follow the trend of senior managers, executives, entrepreneurs, and investors to conduct business in the Asian countries to consolidate and diversify its presence in the region, while maintaining a strong interested and attention to China. Due to her strong experience and knowledge of the Asian Market, the Consea’ Singapore office, already operational for a few weeks, will be managed by Gaia Ceccatelli, in Consea since 2019, as General Manager APAC. With an overall bullish hiring market in Singapore, there was a strong appetite to hire from almost every sector for a wide range of roles, with the highest demand being for executive and mid-management (5-12 years of experience) level professionals. A notable change was the increase of regional roles based in Singapore; with the country gradually becoming the APAC hub of choice for more multinational companies. This competitive recruitment landscape came as the economy fully opened up post-COVID-19, and companies would like to meet their growing demand to hire. Despite candidates showing greater willingness to move roles, it remained a candidate-short (and driven) market for the last months. The HR market is still a big challenge! Consea Group’s CEO, Chiara Altomonte, made the following statement about the company’s expansion into Singapore: “We are very excited to be expanding our presence in the Asia-Pacific region and to be able to offer our clients the same high-quality executive search services that we are known for. We are confident that the opening of our Singapore office will help us better serve our clients and help them finding the best candidates to fulfil their open positions.” We have many initiatives in the pipeline, follow us on LinkedIn so you don’t miss all the updates and projects we are developing! Authors: Chiara Altomonte – General Manager and Head of the Fashion & Retail division
The Next Competitive Advantage Won’t Be Artificial Intelligence. It Will Be Human Intelligence
For decades, companies and nations built their competitive advantage by accumulating knowledge. The world's leading universities, research centers, access to information and ability to develop specialized talent created barriers that few competitors could overcome. This logic shaped the knowledge economy and defined what organizations looked for in their leaders. For the first time, that paradigm is beginning to change. Artificial intelligence is democratizing access to knowledge at an unprecedented pace. Information, research, analytical models and strategic insights that once required years of experience or large teams of specialists can now be accessed in seconds. This does not diminish the importance of artificial intelligence. On the contrary, it is likely to become the most transformative technology of our generation. Its greatest impact, however, may not be the creation of more knowledge, but the fact that knowledge itself is becoming less of a competitive differentiator. As knowledge becomes increasingly accessible, competitive advantage shifts from knowing more to interpreting better. The ability to ask the right questions, connect seemingly unrelated ideas, understand complex contexts and make sound decisions when there are no obvious answers becomes far more valuable than simply having access to information. In other words, as artificial intelligence expands our capacity to know, human intelligence becomes the critical factor in turning knowledge into judgment. This shift creates a particularly compelling opportunity for Brazil and Latin America. For decades, the region has largely been defined by its challenges: economic volatility, regulatory uncertainty, political change, currency fluctuations and business environments where unpredictability has often been the norm. While these conditions have traditionally been viewed as obstacles to growth, they have also shaped a generation of leaders who have learned to make decisions under uncertainty, adapt strategies with speed and lead organizations in environments where change is constant rather than exceptional. At Consea, we are seeing this reality become increasingly evident in our international assignments. Global organizations are no longer looking only for executives with strong technical credentials. They are looking for leaders capable of exercising sound judgment in ambiguous situations, building trust across cultures, balancing competing priorities and transforming uncertainty into strategic direction. Technical expertise remains essential, but it is no longer enough to explain why certain executives consistently stand out in a global environment. This may help explain why Brazilian and Latin American executives are gaining increasing recognition in leadership roles around the world. The experience of operating in highly complex markets has developed capabilities that are difficult to replicate in more predictable environments. Judgment, adaptability, resilience, systems thinking and the ability to lead people through uncertainty have evolved from desirable leadership qualities into essential competitive advantages. Artificial intelligence will continue to redefine the way organizations operate, but it cannot replace judgment. It cannot build trust, understand the subtle dynamics of organizational culture or assume responsibility for decisions that shape the future of a business. As knowledge becomes more widely available, the leaders who create the greatest value will be those who know how to apply it with discernment, perspective and long-term vision. Perhaps the most profound impact of artificial intelligence will not be technological, but human. By democratizing knowledge, it highlights a simple reality: the true competitive advantage of any organization will continue to depend on the quality of the decisions made by its leaders. In that respect, Brazil and Latin America may have far more to contribute to the future of global leadership than they are often given credit for. Markets develop companies. Complexity develops leaders. Author: Samir Amad, Country Manager Brazil Versão em português
A próxima vantagem competitiva não será a inteligência artificial. Será a inteligência humana.
Durante décadas, empresas e países construíram sua vantagem competitiva a partir da capacidade de acumular conhecimento. As melhores universidades, os maiores centros de pesquisa, o acesso às melhores informações e a formação de especialistas criaram barreiras competitivas que pareciam intransponíveis. Foi essa lógica que definiu a economia do conhecimento e moldou o perfil dos líderes mais valorizados nas últimas décadas. Pela primeira vez, esse paradigma começa a mudar. A inteligência artificial está democratizando o acesso ao conhecimento em uma velocidade sem precedentes. Informações, análises, pesquisas e modelos que antes exigiam anos de experiência ou grandes equipes especializadas hoje podem ser acessados em poucos segundos. Isso não reduz a importância da inteligência artificial. Ao contrário, ela será provavelmente a tecnologia mais transformadora da nossa geração. No entanto, seu efeito mais profundo talvez não seja produzir mais conhecimento, mas reduzir o valor competitivo de simplesmente possuí-lo. Quando o conhecimento se torna amplamente acessível, a vantagem deixa de estar em quem sabe mais e passa a estar em quem interpreta melhor. A capacidade de formular as perguntas certas, conectar informações aparentemente desconexas, compreender contextos complexos e tomar decisões quando não existe uma resposta evidente torna-se muito mais relevante do que o simples acesso à informação. Em outras palavras, à medida que a inteligência artificial amplia nossa capacidade de conhecer, cresce também a importância da inteligência humana para transformar conhecimento em julgamento. Essa mudança cria uma oportunidade particularmente interessante para o Brasil e para a América Latina. Durante muito tempo, nossa região foi percebida principalmente pelos desafios que enfrenta: volatilidade econômica, mudanças regulatórias frequentes, instabilidade política, oscilações cambiais e um ambiente de negócios marcado pela imprevisibilidade. Embora esses fatores tenham sido frequentemente tratados como obstáculos ao desenvolvimento, eles também moldaram uma geração de líderes acostumados a decidir em cenários de elevada complexidade, adaptar estratégias rapidamente e conduzir organizações em ambientes onde a única constante é a mudança. Na Consea, observamos essa realidade de forma cada vez mais clara em nossos projetos internacionais. Empresas globais não procuram apenas executivos com sólida formação técnica. Procuram líderes capazes de exercer discernimento em contextos ambíguos, construir confiança entre diferentes culturas, equilibrar interesses conflitantes e transformar incerteza em direção estratégica. O conhecimento técnico continua sendo indispensável, mas já não basta para explicar por que determinados executivos se destacam em um ambiente global cada vez mais complexo. Talvez essa seja uma das razões pelas quais profissionais brasileiros e latino-americanos vêm ganhando espaço em posições estratégicas ao redor do mundo. A experiência adquirida em mercados desafiadores desenvolveu competências que dificilmente podem ser reproduzidas em ambientes mais previsíveis. Julgamento, capacidade de adaptação, resiliência, visão sistêmica e habilidade para liderar pessoas em momentos de incerteza deixaram de ser características desejáveis para se tornarem competências centrais da liderança contemporânea. A inteligência artificial continuará evoluindo e redefinindo a forma como as organizações operam. No entanto, ela não substitui discernimento, não constrói confiança, não compreende as nuances de uma cultura organizacional e tampouco assume a responsabilidade pelas decisões que definirão o futuro de uma empresa. Quanto mais o conhecimento se torna acessível, maior tende a ser o valor daqueles capazes de utilizá-lo com equilíbrio, senso crítico e visão de longo prazo. Talvez a maior transformação provocada pela inteligência artificial não seja tecnológica, mas humana. Ao democratizar o conhecimento, ela torna evidente que a verdadeira vantagem competitiva das organizações continuará sendo a qualidade das decisões tomadas por seus líderes. E, nesse aspecto, acreditamos que Brasil e América Latina têm muito mais a oferecer ao mundo do que normalmente se reconhece. Mercados desenvolvem empresas. A complexidade desenvolve líderes. Autor: Samir Amad, Country Manager Brazil
Navigating China Retail Landscape and HR Implications
As mentioned in our previous article on China Labor Market Outlook, numbers for China seem to be encouraging and improving for this 2024, further evidenced by last year GDP growth of 5.2%, which accounts for one third of global GDP. While several macroeconomic indicators are pointing in a promising direction, there are also other areas that are still cause for concern, shaping both consumer behavior and enterprise strategies. Indeed, a negative consumer and business “sentiment” still permeate in China, which is influenced by a variety of factors: the collapse in property transactions and a 5% decline in exports, zero growth in fixed asset investment by privately-owned companies, and double-digit youth unemployment. Although lower sentiment levels increased savings rate to 31.7% in 2023, which represents a significant reservoir of potential spending power should consumer confidence recover, consumer sentiment in China reflects a blend of caution and resilience. Based on McKinsey report, in general consumers are spending more conservatively and they are not necessarily opting for cheaper brands. They are seeking more value through different channels or discounts and promotions. This is evidenced by a significant portion of consumers (47%) changing retailers for lower prices rather than opting for cheaper brands (19%). Looking at the tourism industry, while international travel has rebounded significantly, reaching 77% of pre-COVID levels by early 2024, spending patterns indicate a shift towards experiences over mere transactions. However, even though buying abroad is not that attractive compared to the past (price attractiveness), Chinese travelers spend more than pre-covid as shopping is still a substantial part of the travelling experience: Japan: +117% Singapore: +40% Europe: +20% (these data are related to 2023 in comparison with the consumption in 2019) The automotive sector represents another promising area of growth in consumption. While overall auto sales grew by a 17%, during the first two months of the year, electric vehicles outpaced this number with a 37% surge, highlighting changes in consumer preference for greener alternatives. In fact, EVs now represent 35.6 percent of China's total automotive market. Thus, even though there is still a negative sentiment from consumers and enterprises, number shows that in 2024 retail sales grew of +5%, with goods contributing a 4.6% rise. Remarkably, foodservice sales leapt by 12.5 percent, indicating a robust recovery in hospitality sectors. Future Trends: Charting the Course Forward Looking ahead, key trends emerge that will shape consumer behavior and market dynamics. Consumers are increasingly seeking self-insurance, purpose-driven brands, and a sense of belonging. They are becoming savvier about what they buy and have high expectations on and willingness to pay for meaningful ESG attributes, e.g. authenticity and transparency, brand’s social responsibility and reputation. This calls for brands to establish clear identities and foster communities around their products, while maintaining a delicate balance between brand value and trendiness, which is pivotal in navigating the evolving retail landscape. HR Implications: Navigating Change and Uncertainty In the realm of HR, the shifting retail and overall market landscape and consumers spending behaviors necessitate strategic adaptation. Disruptive supply chain issues, currency fluctuations, and a shifting regional landscape necessitates cost-cutting measures, for a more streamlined and efficient operations. Considering this, businesses have adopted a more conservative outlook and measures. Hiring freezes and digital transformation initiatives are on the rise, with 40% and 34% of companies respectively prioritizing these areas. Moreover, restructuring efforts, often involving dual roles managed by single individuals, are becoming commonplace. As China's retail sector charts a course through turbulent waters, adaptation and agility emerge as the cornerstones of success. By embracing change, fostering resilient consumer relationships, and strategically navigating HR implications, retailers can carve a path towards sustainable success in China's evolving retail landscape. Follow us on LinkedIn to stay up to date! Sources: Event: Retail Insights: Navigating Recent Uncertainties Among China Consumers: Brand Building Versus Short Term Actions, Italian Chamber of Commerce 2023 McKinsey China Consumer Report, McKinsey & Company Report: Mainland China and Hong Kong Luxury Market: Unlock infinite growth possibilities and sustainable value of luxurious lifestyle, PWC, April 2024 Article: Consumer market overcomes COVID impact, China Daily, April 2024 https://www.chinadaily.com.cn/a/202404/29/WS662efa39a31082fc043c4923.html Authors Alessandra Yin, Senior Consultant APAC Valentina Meng, Recruitment Consultant & China Social Media Manager
Why Internal Promotions Aren’t Always Enough for Executive Roles
For many organizations, promoting from within feels like the safest path when filling a senior leadership role. Internal promotions signal stability, reward loyalty, and preserve institutional knowledge. These are meaningful advantages. But when it comes to executive search versus internal promotion, relying only on internal talent can limit the organization's ability to adapt, innovate, and compete in rapidly changing markets. As a global executive search firm, Consea Group hears the same assumption from clients: “We believe someone internally can grow into this role.” Internal mobility should absolutely be part of a healthy talent strategy. However, it is not always the right solution, especially during periods of transformation. Understanding the limits of internal-only promotions is the first step toward building a future-ready leadership team. Organizations that complement internal development with strategic external headhunting consistently achieve stronger outcomes at the executive level.
The Value and the Limitations of Internal Promotions
Internal promotions offer several advantages: Continuity and cultural fit. Internal leaders already understand the business, the team dynamic, and the operational context.
Motivation and retention. Demonstrating upward mobility boosts morale and keeps high-potential talent engaged.
Cost efficiency. Onboarding is faster and the initial investment may be lower than an external search. However, when organizations depend too heavily on internal hiring for C-suite and executive roles, gaps often emerge that an internal promotion strategy alone cannot fill.
1. Limited diversity of thought
People who have spent years within the same organization often share the same assumptions and habits. For companies looking to pivot or innovate, this can reinforce old patterns instead of challenging them.
2. Skill gaps at the senior level
Leadership requirements evolve quickly. For critical positions such as Chief Transformation Officer, Chief Digital Officer, or VP of Global Supply Chain, internal successors may not yet have the experience needed to succeed.
3. Lack of fresh market perspective
Executives promoted from within may have limited exposure to new business models, global competitors, or best-in-class industry practices. Internal leaders are essential for succession planning, but they should not be the only option.
Why Transformational Moments Often Require External Talent
When companies go through periods of significant change, internal continuity may not be enough. Consea's experience across complex, innovation-driven industries such as food and beverage, advanced manufacturing, and broader industrial sectors shows a consistent trend. Transformational challenges often require external executive leadership.
Digitalization and technology shifts
Businesses that are modernizing their operations or expanding digital capabilities often need leaders who have already delivered digital transformation elsewhere. Internal leaders may not have that experience.
Global expansion and new market entry
International growth requires executives with proven global leadership, cross-cultural management experience, and industry networks that may be outside the reach of internal candidates.
Restructuring and turnarounds
When the mandate is to reset strategy, streamline operations, or improve performance, external executives bring objectivity and fresh perspective. Internal candidates can struggle to bring this level of neutrality. This is where partnering with a specialized executive search and headhunting firm creates real value.
How Consea Uncovers Exceptional Leadership Talent
Consea Group's approach to executive search goes far beyond simple candidate matching. Our global network and structured headhunting methodology allow us to identify leaders who would never surface through internal channels or traditional recruitment.
1. Access to hidden and passive candidates
Many of the strongest C-suite leaders are not actively looking for a new role. Consea's targeted search approach uncovers these hidden profiles who can bring fresh vision and proven experience in transformation.
2. Strategic fit, not only cultural fit
We evaluate alignment with organizational culture and also assess a candidate's ability to challenge it when needed to support growth.
3. Industry-specific expertise
We understand what drives success in competitive and complex environments. Our specialization spans food-focused organizations and industrial companies , giving us a deep understanding of the leadership traits required for high-performance environments.
4. A balanced talent strategy
Our advisory approach helps clients design leadership structures that combine internal talent development with external leadership talent acquisition. This ensures the right leader is selected for the right moment.
Why the Best Leadership Strategies Combine Internal and External Talent
Internal mobility is important for long-term organizational health. External leadership is equally important for innovation and transformation. The most successful companies take a hybrid approach: Promote internal talent into roles where continuity matters
Use executive search partners when the organization needs new expertise or fresh perspective
Build proactive succession pipelines that compare internal potential with external benchmarks This balanced strategy creates stronger, more resilient, and more future-ready leadership teams.
Partner with Consea Group to Build the Leadership Your Business Needs Next
As organizations navigate shifting markets, evolving technologies, and global competition, the stakes for executive hiring continue to rise. Consea Group provides the executive search, headhunting, and leadership advisory expertise needed to help clients go beyond the limitations of internal-only promotion models. If your organization is ready to strengthen its leadership pipeline with a combination of internal development and strategic external recruitment, Consea is here to help uncover the talent that will shape your next stage of growth.
Let's shape the next chapter of your leadership team together.
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