Head of CRM - Consea
Torna indietro

For our important customer, we are looking for a:


Reporting directly to the Chief Customer Officer, the figure will own the customer retention strategy and will be responsible for delighting customers, driving engagement, conversion, and revenue growth.

Main Responsibilities:

  • Develop and implement a comprehensive CRM strategy aligned with organizational goals and customer-centric values;
  • Collaborate with senior leadership to align CRM initiatives with overall business objectives;
  • Design, implement, and oversee a new customer loyalty program to drive customer retention and satisfaction;
  • Analyze customer data to identify opportunities for personalized engagement and targeted promotions within loyalty programs;
  • Monitor and evaluate the performance of loyalty initiatives, providing insights and recommendations for continuous improvement;
  • Utilize data analytics and segmentation strategies to personalize customer experiences and drive engagement;
  • Analyze customer behavior and feedback to identify opportunities for improvement and innovation;
  • Lead the development and execution of marketing campaigns to drive customer engagement, conversions, and brand loyalty, working closely with the CRM specialist and with the rest of the Customer team;
  • Develop and maintain key performance indicators to measure the effectiveness of CRM initiatives;
  • Conduct A/B testing and analyse key performance metrics to optimize campaign effectiveness and customer engagement;
  • Oversee the optimization and utilization of Salesforce, maximizing its potential to drive business growth;
  • Ensure seamless integration of CRM systems with other business applications and platforms;
  • Stay abreast of industry trends and emerging technologies to continually improve CRM Capabilities;
  • Develop and nurture one direct report, providing guidance, mentorship, and fostering a collaborative work environment;
  • Provide strategic input on how CRM strategies can support and enhance other business functions;
  • Foster a culture of customer-centricity throughout the organization.

Main Prerequisites:

  • Bachelor degree in Business, Marketing, or a related field. Master degree is a plus;
  • 6+ years of experience in senior-level CRM roles;
  • Strong analytical and critical thinking skills ;
  • Strong Salesforce platform expertise;
  • In-depth knowledge of CRM data analytics and customer segmentation strategies;
  • Strong business and commercial acumen;
  • Detail-oriented with project management attitude;
  • Passion for food and the world of dining is a plus.

Workplace: Milano or Castelvetro di Modena. Travel for 20% of the time to Castelvetro di Modena


Inoltra ora la tua candidatura!

Compilare il form sottostante e inviare la candidatura.

Cliccando sul pulsante “INVIA CANDIDATURA”, confermo di aver letto e compreso la Privacy Policy, resa dal Titolare ai sensi dell'art. 13 del GDPR, ed acconsento al trattamento dei miei dati anche appartenenti a categorie particolari, nell'ambito di un percorso di selezione, come meglio descritto alla Privacy dei Dati dei Candidati.

I campi contrassegnati dall’asterisco (*) devono essere compilati obbligatoriamente